The CRO agency squeezing more revenue out of traffic you already pay for.
Every visitor who lands and leaves without converting is money you've already spent. Whitehat's CRO programme finds exactly where your funnel breaks, tests proven fixes, and compounds revenue per visitor — without increasing your ad spend by a single dollar.
Trusted by teams at
We don't guess what's stopping visitors from converting. Every test hypothesis comes from session recordings, heatmaps and funnel analysis — so we fix the right things first, not just the obvious ones.
Across our CRO engagements, clients see an average 38% improvement in revenue per visitor within six months. Measured against a pre-engagement baseline on the same traffic mix.
CRO isn't just landing pages. We map and fix every stage — ads to landing page, landing page to cart, cart to checkout — so improvements compound across the whole conversion path.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
Every tool a CRO agency should bring, applied to your funnel.
Data-led hypothesis, tested execution and revenue-per-visitor reporting — the full set of CRO services that tells you exactly what's working.
Conversion audit & funnel analysis
A full funnel walkthrough — ad click to confirmation page — that maps every drop-off point, quantifies the revenue leaking at each stage and prioritises what to fix first.
Heatmap & session recording review
We analyse hundreds of real user sessions with heatmaps, click maps and scroll maps to see exactly where visitors hesitate, rage-click or abandon — before writing a single test hypothesis.
A/B test design & execution
Statistically rigorous A/B and multivariate tests designed from real behavioural data, built and run on your platform, reported transparently at every stage of the experiment.
Landing page optimisation
Headline, hero, social proof, CTA and form optimisation for every major landing page — informed by heatmap data, session recordings and competitive benchmark analysis.
Checkout & form CRO
Checkout and lead form optimisation that reduces friction at the highest-intent stage of your funnel — where the smallest fix delivers the highest revenue return.
Revenue-per-visitor reporting
Monthly revenue-per-visitor dashboards that tie CRO activity directly to commercial outcomes — not just conversion rate, but dollars per session and estimated annual revenue impact.
Discover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real Web Design results from real Australian brands.
A snapshot of the Web Design work we've shipped. Real numbers, signed off by the team that ran them.
Eden Hair Extensions
The Meat Store
Wiise
Aldi
Coogee Bay Hotel
Easy ORA DBA
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
CRO questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What is CRO and why does it matter?
Conversion rate optimisation (CRO) is the process of increasing the percentage of visitors who take a desired action — purchase, lead form, phone call. It matters because every improvement compounds across your existing traffic. A 30% conversion rate lift on the same ad spend delivers 30% more revenue without increasing your cost per click. A specialist CRO agency — also called a conversion rate optimisation agency — runs that process with rigour, so you fix the highest-value drop-offs first.
How long does CRO take to show results?
Most clients see measurable revenue per visitor improvements within 60–90 days. Individual A/B tests typically run 2–4 weeks to reach statistical significance, depending on traffic volume. Full-funnel improvements compound over 6–12 months as successive test winners are applied across the site.
What tools do you use for CRO?
We use Microsoft Clarity, Hotjar and Google Analytics 4 for behavioural data, and VWO or Google Optimize for A/B testing, depending on your platform and traffic volume. We integrate with your existing analytics stack rather than replacing it, so historical data is preserved.
Do you work with Shopify and WooCommerce stores?
Yes. We have deep experience with both platforms, including checkout optimisation, product page testing, cart abandonment fixes and mobile funnel CRO. eCommerce CRO is one of our highest-ROI service areas because even a 1% checkout conversion lift can represent tens of thousands of dollars in additional annual revenue.
How much traffic do we need to run CRO?
For statistically significant A/B testing, you generally need at least 1,000 monthly conversions on the page being tested. For clients with lower traffic, we focus on qualitative CRO — heatmap analysis, session recordings, expert UX review and copy improvements — which can deliver strong results without waiting for statistical significance.
How much does a CRO agency cost in Australia?
Whitehat CRO retainers cover funnel analysis, heatmap review, A/B test design and revenue-per-visitor reporting. The right investment depends on your traffic and testing velocity, but CRO pays for itself fast — our clients average a +38% revenue per visitor lift in six months on the same ad spend, so the programme typically returns several times its cost.
What makes a good conversion rate optimisation agency?
A good conversion rate optimisation agency starts every test from real session data, not opinion, and reports in revenue rather than vanity conversion rates. Look for transparent experiment reporting, statistical rigour and a track record tied to dollars. Across 13 years and $650M+ in client revenue, we've earned an average +38% revenue per visitor lift by fixing the highest-value drop-offs first.
What's included in your CRO services?
Our CRO services include a full conversion audit and funnel analysis, heatmap and session recording review, A/B and multivariate test design, landing page and checkout optimisation, and monthly revenue-per-visitor reporting. Every engagement runs as a continuous programme of data-led experiments, not a one-off fix — which is how clients reach an average +38% revenue per visitor in six months.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.