How we built Aldi Unpacked — a sub-2-second media partner hub that lifted engagement 17%
Whitehat Agency helped us turn a complex need into a beautifully simple solution. Aldi Unpacked has been a game-changer for how we manage and share media assets.
Brand & Comms TeamALDI
A leading retailer, a fragmented partner experience.
Aldi is one of Australia's most trusted retailers — but the way they shared campaigns, creative assets and brand guidelines with media partners had grown into a patchwork of folders, links and ad-hoc files. No single source of truth, version control issues and a partner experience that didn't match the brand.
What Aldi needed wasn't another microsite. They needed a purpose-built platform — fast, secure, scalable — that media partners could rely on for every campaign that followed.
Engineer the platform Aldi's partners actually deserve.
We designed and built Aldi Unpacked from the ground up — a fast, secure, intuitive partner hub built around the way creative and campaign assets actually move between Aldi and the media teams that activate them.
Performance, security and partner UX were treated as first-class design constraints — not afterthoughts. Every decision was made against a single brief: make it the easiest place an Aldi media partner can work.
Speed and performance
Sub-2-second load times achieved through image optimisation, code minification and server-level tuning — so time-sensitive media assets are always one click away.
Partner-centric UX
Designed around user roles and permissions — partners only see the campaigns and assets they need, in a clutter-free interface tuned for fast retrieval.
Scalable framework
Modular architecture that absorbs new campaign uploads, document libraries and partner additions without performance drop-off.
Responsive on-brand design
Mobile-first, pixel-perfect interface aligned to Aldi brand guidelines and consistent across every device a partner uses.
Secure access and controls
Custom login, user tracking and secure delivery — ensuring sensitive media assets stay in the hands of approved partners only.
Aldi Unpacked is the partner hub the brand always needed.
Aldi Unpacked launched as the single, secure home for everything media partners need — running at sub-2-second page loads with a 50% improvement in measured page speed over the previous set-up.
Bounce rate dropped 15% thanks to the mobile-first build, and user engagement lifted 17% as partners spent more time inside the platform and less time chasing files across email and shared drives.
The numbers that made the platform work.
A leading retailer, a fragmented partner experience and a brief to build something purpose-fit. Here's what an enterprise-grade web build delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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