A sub-1-second personal brand site that lifted engagement 19% for Mitch Starc
Working with Whitehat Agency was one of the best decisions we made for Mitch's digital presence. Their team didn't just build a website — they crafted a fast, sleek and engaging platform that truly reflects Mitch's personal brand. The improvement in speed and user experience was immediate, and their strategic approach made the entire process seamless. We now have a future-proof site that both fans and sponsors love.
ManagerMitch Starc
A world-class career on a site that didn't keep up.
Mitch Starc is one of Australia's most celebrated cricketers — and the digital presence around his personal brand needed to match the career. Fans, media and brand partners were all landing on a site that was slow, dated and not built for the mobile-first traffic doing most of the visiting.
The brief was clear: rebuild from the ground up. A site that loaded instantly, looked the part on every device and gave both fans and sponsors a reason to stay.
Rebuild for speed, storytelling and the next generation of fan.
We rebuilt mitchstarc.com from a blank canvas — engineered for elite performance, designed around modern personal branding and structured to tell the career story without getting in the way of it.
Every decision was held to two yardsticks: how fast does it load, and how long does it hold attention? Mobile-first design, dynamic storytelling modules and clean information architecture did the rest.
Lightning-fast load times
Advanced performance optimisation — caching, image compression, clean code delivery — brought page load times under one second.
Mobile-first, modern UI
Designed for the mobile traffic doing most of the visiting, with an intuitive layout, responsive elements and a streamlined navigation system.
Brand-focused storytelling
Dynamic modules for career milestones, media highlights and brand collaborations — wrapped in a clean, on-brand visual language.
User-centric engagement
Restructured content flow and strategic calls to action guide visitors through the key areas — reducing bounce and lifting interaction.
A personal brand platform that's as fast as he is.
Post-relaunch, mitchstarc.com loads in under a second — a 50% improvement in measured page speed that lifts both search visibility and user satisfaction.
Bounce rate dropped 15% on the mobile-first experience and user engagement climbed 19% as fans and sponsors spent more time across the key pages of the site.
The numbers that matched the brand.
A world-class career, a fan and sponsor audience that expects polish on every device and a relaunch built for both. Here's what performance-led personal branding delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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