How Manildra Group grew traffic 50.8% and hit 300% ROI in three months
Whitehat Agency has been transformative for Manildra Group's digital presence. Their strategic approach, combined with meticulous execution in SEO, Google Ads and ecommerce, has significantly boosted our online visibility and driven impressive business results. We highly recommend their dedicated and expert team to anyone looking to elevate their digital success.
Bronte ArmstrongMarketing Head, Manildra Group
A leading agribusiness, a digital footprint that didn't match.
Manildra Group is one of Australia's most established agribusinesses — but their digital presence wasn't pulling its weight. Limited online visibility was throttling potential customer engagement, and previous digital campaigns weren't delivering the kind of return the leadership team expected.
Despite the industry prominence, the enquiry volume was sitting well below where it should have been — and the high-value organic terms that buyers were searching were quietly being won elsewhere.
Build the enterprise SEO programme Manildra's brand deserves.
We ran a top-to-bottom audit, fixed the technical SEO debt that was holding the site back, and rebuilt the on-page strategy around the high-value commercial queries Manildra's buyers were actually searching.
From there, the focus shifted to conversion — streamlining the enquiry journey, sharpening site navigation and tightening the way every visit translated into a measurable lead.
Targeted SEO campaigns
Carefully crafted, performance-led SEO campaigns engineered around enquiry conversion — not vanity traffic.
Comprehensive technical and content SEO
Detailed audits, technical fixes and high-impact content work to rank Manildra on the essential commercial queries in its category.
Conversion-led UX
Refined site experience, streamlined navigation and tightened conversion pathways — turning the new organic visibility into real business enquiries.
Inside three months, the digital footprint matched the brand.
In just 90 days the SEO programme delivered 205 new enquiries and a 300% return on investment — a step-change in the digital contribution to the business.
Traffic climbed 50.8% year on year, and 71 commercial keywords landed on page one of Google.com.au — locking in the visibility the brand always deserved in one of Australia's most competitive B2B categories.
The numbers that moved the business.
A leading Australian agribusiness, a 90-day sprint and an SEO programme engineered for measurable commercial outcomes. Here's what enterprise SEO delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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