What does an email marketing agency do? +
An email marketing agency plans, builds and optimises the email that grows your revenue — strategy, automated flows, campaigns, segmentation and deliverability. A senior email marketing agency like Whitehat ties every send to revenue, builds the lifecycle flows that earn while you sleep, and keeps you landing in the inbox rather than the spam folder.
What's the ROI of email marketing? +
Email is consistently the highest-ROI channel in digital marketing — the industry benchmark is around $36 returned for every $1 spent. In our managed accounts, email and automated flows routinely drive 30%+ of total revenue at a far higher margin than paid channels, because you already own the audience and aren't paying for every impression.
What email automation flows should we have? +
At minimum: a welcome series, an abandoned-cart flow, browse abandonment, a post-purchase sequence and a win-back flow for lapsed customers. As an email automation agency we usually build six to ten core flows first, because automation typically carries a third of email revenue on autopilot before you send a single campaign — it's the fastest ROI in the channel.
Which email platform do you work with? +
We're platform-agnostic and work across Klaviyo, Mailchimp, HubSpot and ActiveCampaign. Klaviyo is our usual recommendation for eCommerce thanks to its deep store integration and predictive analytics; HubSpot suits B2B and longer sales cycles. In your free audit we recommend the right platform for your business, then set it up properly — synced, authenticated and tracked.
How much does an email marketing agency cost in Australia? +
Whitehat's email marketing services scale with send volume, flow complexity and campaign cadence. There's no flat rate because a fair scope depends on your list size, platform and goals. Given email routinely returns 30%+ of revenue, it's usually the highest-ROI line in a marketing budget — we forecast the return in your free audit.
How do you improve email deliverability? +
Deliverability starts with authentication — SPF, DKIM and DMARC set up correctly so mailbox providers trust your domain. From there we monitor sender reputation, segment by engagement, run sunset flows to drop dead contacts, and clean the list regularly. The result is more of your email reaching the primary inbox instead of the promotions tab or spam.
Can you help with both B2C and B2B email? +
Yes. For B2C and eCommerce we focus on lifecycle flows, segmentation and revenue per send. For B2B we build nurture sequences, lead scoring and sales-aligned campaigns, usually in HubSpot or ActiveCampaign, tied to your CRM. As a full-service email marketing company we adapt the strategy to your sales cycle rather than forcing one playbook on both.
Do you write and design the emails, or do we? +
We do. Our pod handles strategy, copywriting and on-brand design for every flow, campaign and newsletter, built mobile-first and tested before send. You approve the calendar and creative, and can feed us assets or offers when useful, but you're never left with a blank template and a deadline. Reporting on revenue per send comes with it.
Do you build EDMs as well as automated flows? +
Yes. An EDM (electronic direct mail) is simply a designed marketing email — a promotional send, product launch or newsletter — and building EDMs that people open and click is part of our email marketing services. We plan them on a calendar, design them on-brand and mobile-first, and tie each one to revenue. Alongside automated flows, well-run EDMs help email drive 30%+ of our clients' revenue.
