The PPC agency that turns ad spend into 14.5× ROAS.
We're a senior-only PPC agency running pay-per-click across every platform that matters — Google, Meta, Microsoft and LinkedIn. One team, one strategy, 14.5× average return on ad spend and $650M+ driven for Australian clients. No juniors testing budgets on your account, and no lock-in contracts.
Trusted by teams at
Blended across managed paid accounts in 2024–2025 — $14.50 back for every $1 spent, attributed to revenue, not clicks.
After our landing-page and bid-strategy work. We don't just buy the click — we convert it into booked revenue.
Across 13 years and every paid platform. White-hat, senior-led, with zero lock-in contracts.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
Every paid channel a PPC agency should run.
One senior pod across every pay-per-click platform — not a Google-only shop. Weekly ship cycles, ROAS-tied reporting, and a strategy that moves budget to wherever it earns the most.
Google Ads & Shopping
Search, Performance Max, Shopping and YouTube — engineered for revenue by a Google Premier Partner, not left to Google's default black box.
Learn moreMeta Ads (Facebook & Instagram)
Full-funnel paid social that turns the scroll into a sale — creative testing, audience architecture and a clean Conversions API feed.
Learn moreMicrosoft (Bing) Ads
High-intent buyers your competitors ignore, often at a lower cost-per-click than Google. The cheapest ROAS most accounts never claim.
Learn moreLinkedIn Ads
ICP-targeted B2B campaigns that put qualified meetings in your pipeline — not just impressions in front of the wrong job titles.
Learn moreLanding pages & CRO
The click is only half the spend — the page decides whether it converts. We design and split-test pages that lift Quality Score and cut cost-per-acquisition.
Learn moreTracking & ROAS reporting
Server-side tracking, enhanced conversions, GA4 + GTM and offline conversion imports feeding one dashboard mapped to revenue and CAC — never impressions.
Discover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real Google Ads results from real Australian brands.
A snapshot of the Google Ads work we've shipped. Real numbers, signed off by the team that ran them.
Eden Hair Extensions
Salesforce
Tego Insurance
The Meat Store
Wiise
Badge of Honour
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
PPC agency questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What does a PPC agency do?
A PPC agency plans, builds and manages your pay-per-click advertising end-to-end — campaign architecture, keywords and audiences, bids, creative, landing pages, conversion tracking and reporting. Unlike a single-channel shop, a full PPC agency like Whitehat runs every paid platform (Google, Meta, Microsoft, LinkedIn) and moves budget to wherever it earns the best return — currently 14.5× average ROAS across our book.
What's the difference between a PPC agency and a Google Ads agency?
A Google Ads agency manages one platform; a PPC agency manages all of them. Pay-per-click spans Google, Microsoft (Bing), Meta and LinkedIn — and the right channel mix depends on your buyers, not the agency's comfort zone. We run them as one strategy so budget flows to the best-performing channel, rather than being locked to Google because that's all a single-platform shop can do.
How much does PPC management cost?
There are two separate costs: your ad spend (paid to the platforms) and our management fee (paid to us). Management is typically a percentage of ad spend, or a fixed retainer for larger accounts, so the fee scales with the work and the opportunity rather than a flat rate. We scope the exact figure against your accounts in your free PPC audit, so you see the full investment and forecast return before committing. No lock-in contracts.
How do I choose the best PPC agency in Australia?
Judge PPC agencies on outcomes and seniority, not promises. The best are senior-led (no juniors on your budget), platform-agnostic, transparent about fees, and report on revenue and ROAS rather than clicks. Ask any PPC company or PPC advertising agency for real client ROAS and confirm you keep ownership of your accounts. Whitehat is a Google Premier Partner and Meta Business Partner, white-hat since 2013, with 14.5× average ROAS and no lock-in contracts.
Which platforms do your PPC management services cover?
Google Ads (Search, Shopping, Performance Max, YouTube), Microsoft/Bing Ads, Meta (Facebook and Instagram) and LinkedIn Ads — plus TikTok where it suits the audience. Our PPC management services treat these as one budget, not separate silos, so we can shift spend to the platform delivering the best return that month.
How quickly will I see results from PPC?
Most accounts show measurable lift within 14–30 days of a restructure, with compounding gains over the first 90 days as cleaner data feeds smarter bidding and creative testing. Paid is the fastest channel in marketing — unlike SEO, you can be live and generating qualified leads this week. We report on the curve every week.
Will you lock me into a long contract?
No. We earn the retainer on results, month to month — no lock-in contracts. You always own your ad accounts, your data and your relationship with each platform. If we're not delivering the ROAS we forecast, you're free to leave; in 13 years, our results have kept clients far longer than any contract could.
Can you take over and fix an existing PPC account?
Yes — we audit before we touch anything. Most accounts we inherit are leaking spend on broad match, weak negatives, poor tracking or the wrong channel mix; we typically cut wasted spend and lift ROAS inside the first 90 days. You keep full ownership of the accounts — we just make them work harder. The teardown happens live in your free PPC audit.
Do you handle PPC for small business, B2B and eCommerce?
Yes — from PPC management for small business through to B2B lead-gen and high-volume eCommerce, we scope the channel mix and structure to the goal and budget. We work best with brands ready to invest meaningfully in paid each month, and we often run paid alongside SEO so the two channels compound. Across 13 years we've driven $650M+ for clients.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.