What does a social media marketing agency do? +
A social media marketing agency plans, creates and promotes content across platforms like Facebook, Instagram, TikTok and LinkedIn. A senior social media agency like Whitehat runs the full stack — strategy, organic content, community management, paid amplification and revenue-tied reporting — as one connected system, not isolated posts and the occasional boosted post.
What's the difference between organic and paid social? +
Organic social is the content you post for free to your followers — it builds brand, trust and community over time. Paid social puts budget behind content to reach new, targeted audiences fast. The two compound: organic proves which messages resonate, and paid scales the winners. We run both together, which is why our paid social averages 9× ROI.
Which platforms should my business be on? +
Not all of them — only where your buyers are and where you can show up well. We typically recommend Instagram and Facebook for broad consumer reach, TikTok for younger audiences and discovery, and LinkedIn for B2B and considered purchases. In your free audit we map the two or three channels that will return the most for your market, rather than spreading thin across six.
Do you handle both content creation and community management? +
Yes — our social media management covers both. We produce the monthly content calendar and creative, then manage the day-to-day: moderating comments, replying to DMs and engaging proactively in your brand voice, usually within the hour. Content without community management leaves warm prospects ignored in your inbox, so we treat them as one service.
How much does a social media marketing agency cost in Australia? +
Whitehat's social media marketing services cover organic and community management, and scale with paid amplification on top — paid is usually 10–20% of ad spend, plus the creative engine behind it. There's no flat rate because a fair scope depends on channels, content volume and goals. We forecast the investment and the expected return in your free audit.
How quickly will we see results from social media marketing? +
Paid social can drive measurable leads or sales within the first 30 days once tracking and creative are live. Organic compounds more slowly — most clients see a clear engagement lift inside 90 days, averaging +214% in our accounts. We set realistic milestones for both in your audit so you know what to expect, and when.
Do you create the content, or do we? +
We create it. Our pod handles strategy, copy, design and short-form video, briefed from the hooks and formats actually earning reach in your niche. You approve a monthly calendar and can feed us raw footage or product when useful, but you're never left staring at a blank content schedule wondering what to post.
How do you measure social media ROI? +
We report on revenue and pipeline, not likes. Paid social is tracked through to purchases and leads via Conversion API and value-based attribution; organic is measured on saved content, shares, profile actions and assisted conversions. Everything lands in one dashboard so you can see exactly what your social investment returned — our accounts average 9× ROI on paid spend.
Do you offer social media marketing for small business? +
Yes. Small business is where we do some of our best work — many owners outsource social media marketing to us instead of hiring an in-house specialist or consultant. You get a senior pod for less than one salary, scoped to a realistic budget, with organic content, community and paid amplification run as one system. That integration is why our paid social averages 9× ROI.
Do you handle B2B social media marketing for professional services? +
Yes. We run B2B social media marketing (SMM) for accountants, law firms, healthcare and other professional-services brands, leaning on LinkedIn thought-leadership and lead-gen alongside Meta retargeting. The content speaks to considered buyers and compliance-aware industries, and every dollar is tracked to pipeline rather than likes — the discipline behind our 9× average ROI on paid social.
