How we delivered Aston Homes a 6X return and 260 new leads in three months
Working with Whitehat Agency has been a game-changer for Aston Homes. Their strategic approach and exceptional execution delivered remarkable results: a significant boost in qualified leads, substantial improvements in our keyword rankings and a solid return on investment. We couldn't recommend Whitehat Agency highly enough — truly a partner committed to our ongoing success.
Ned PorchaMarketing Team, Aston Homes
Established builder, under-performing digital channels.
Aston Homes is an established name in their market — but underperforming SEO from previous agencies, low-quality lead generation and inefficient Google Ads were holding growth back. Online visibility was stagnant while the competitive set kept moving.
The brief was to accelerate growth, generate qualified leads and dominate organic search — fast, and tied directly to display-home bookings and sales enquiries.
A tightly integrated paid-plus-organic build.
We rebuilt the ad account around high-intent house-and-land searches and reset the SEO programme on technical foundations plus content that targeted real buyer queries.
Underneath both, CRO work tightened landing pages so the leads coming in were qualified and ready to talk to the sales team.
Optimised Google Ads management
Revamped the ad structure, focused on high-intent audiences and optimised creative for maximum return — turning the same spend into more qualified enquiries.
Comprehensive SEO strategy
Executed an extensive technical and content-driven SEO programme — resolving site issues and publishing targeted, keyword-rich content that built lasting visibility.
Conversion rate optimisation
Used data insights to enhance user journeys and landing pages, lifting lead conversion rates without spending more on traffic.
6X return, 260 leads, 75 page-one keywords.
Inside three months, the SEO programme was returning 6X, with 260 new leads flowing through to the sales team. 75 keywords had landed on page one and year-on-year website traffic was up 34%.
Aston Homes had moved from stagnant to compounding — a digital engine matched to the strength of the offline brand.
The numbers that filled the pipeline.
An established home builder, a competitive housing SERP and a three-month sprint. Here's what a tight paid-plus-organic programme delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Your competitors
are compounding.
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A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.