How we drove a 53% revenue surge and 280 page-one keywords for Synthetic Grass Warehouse
Whitehat Agency didn't just promise results — they delivered them fast. In barely two months we saw a 53% jump in revenue, 461 extra orders and page-one rankings for every high-value keyword. Their team turned our turf business into a growth machine.
Sam Rathnadeepa SamarakoonSynthetic Grass Warehouse
Premium turf, generic SERP, rising ad costs.
Synthetic Grass Warehouse supplies premium artificial turf nationwide — but rising paid costs and a SERP dominated by generic 'fake grass' queries were choking growth. Category pages lacked the buying guides shoppers wanted, product variants weren't marked up with schema and local installers searching 'synthetic grass Sydney' or 'pet-friendly turf Melbourne' were landing on faster, richer competitors.
The brief was to turn an established turf-commerce business into a category leader on Google — and do it fast enough to lift orders, not just rankings.
A turf-to-toe SEO and Performance Max overhaul.
We rebuilt the storefront around how installers actually search — by pile height, by use case, by city — and turned the SERP rich-snippet game in our favour.
Paid was rebuilt at the same time: smart Performance Max campaigns layered with first-party audience signals and live stock feeds, so high-intent searches landed on the right SKU instead of a generic page.
Turf-commerce SEO framework
Re-architected product collections by pile height, usage (pets, sport, landscaping) and city intent, then deployed Product, FAQ and Review schema across 1,200 URLs to own rich snippets.
Speed and UX resurfacing
Switched hero videos to next-gen formats, shaved 1.9 seconds off mobile LCP and built 'Compare Turf' interactive blocks that kept shoppers scrolling instead of bouncing.
Conversion-smart ads reboot
Rebuilt Smart Shopping into segmented Performance Max campaigns, layered with first-party audience signals and real-time stock feeds — high-intent searches hit in-stock SKUs, not generic landing pages.
Authority content and links
Published installer-backed guides ('DIY turf vs pro install — what really costs less over 10 years?') and secured niche landscaping placements that funnelled trust and follow-links to money pages.
53% revenue surge. 461 extra orders. 280 page-one keywords.
Inside 60 days, revenue from organic and paid combined was up 53%, with 461 additional orders flowing through to installers and DIY shoppers nationwide. Year-on-year website traffic was up 77% — a sustained lift, not a one-off spike.
Across the same window, 280 keywords landed on page one — including every core 'synthetic grass' modifier across Australia.
The numbers that moved the turf.
A premium turf brand, a generic 'fake grass' SERP and rising paid costs. Here's what a focused SEO and Performance Max programme delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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