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Shutterworld

How we delivered Shutterworld 295 bookings and 135 page-one keywords in three months

Home Services & Trades · 3-month sprint
SEOGoogle AdsCRO

Whitehat Agency completely transformed our SEO performance. In just four months, they ranked 135 of our key terms on page #1, boosted our website traffic by 45% and delivered a remarkable 3X ROI. Their strategic approach and consistent results exceeded our expectations.

Frank
CEO, Shutterworld
Shutterworld — home services SEO and Google Ads case study by Whitehat Agency
01
3X
Return on investment
From SEO
02
295
New bookings
Inside three months
03
135
Keywords on page one
Sustained organic visibility
01 · Challenge

Established brand, inconsistent digital results.

Shutterworld is a respected industry leader, but previous digital marketing efforts had produced inconsistent results. Conversion rates were low, paid spend wasn't generating return and organic visibility on essential trade keywords was thin.

The brief was unambiguous: deliver consistent, measurable growth — more bookings, better return on paid and a foundation for compounding organic visibility.

Pre-engagement baseline
Local search · AU
Past digital
Patchy
Patchy past results
Conversion rate
Low
Limiting bookings
Organic search
Thin
Essential terms missing
Paid efficiency
Weak
Low return on spend
02 · Approach

A precision paid programme, anchored to a serious SEO build.

We rebuilt Google Ads campaigns around real booking intent — sharper targeting, sharper ad copy and landing pages built to convert. Underneath, a full technical SEO programme set up the organic engine to compound for the long term.

Continuous CRO testing made sure every visit had the best possible chance of becoming a booking.

The growth playbook
3 workstreams

Precision Google Ads campaigns

Restructured the account, optimised targeting, rewrote ad copy and rebuilt the landing pages — turning the same media budget into bookings, not clicks.

Robust technical SEO

Ran a thorough technical audit, resolved backend issues and rolled out content-rich strategies targeting high-volume, intent-driven keywords — landing 135 page-one rankings.

Analytics and CRO

Deployed comprehensive analytics and CRO frameworks to track performance and lift booking rates iteration by iteration.

03 · The result

295 bookings, 3X return, 135 page-one keywords.

Inside three months, Shutterworld had 295 new bookings, a 3X return on the SEO investment and a 45% year-on-year lift in website traffic. 135 keywords had landed on page one, giving the brand a steady stream of qualified, attributable enquiries.

What started as patchy digital results had become a consistent, measurable growth engine.

Return on investment · indexed ramp
GA4 + form tracking
3X
return on investment
From SEO
StartM1M2M3M4
Results

The numbers that drove the bookings.

An established home-services brand, a patchy digital history and a three-month build. Here's what a tight paid-plus-SEO programme delivered.

01
3X
Return on investment
From the SEO campaign — significantly lifting attributable revenue.
02
295
New bookings
Generated quarter-on-quarter, dramatically lifting the business pipeline.
03
+45%
Website traffic YoY
Year-on-year growth expanding online reach and brand visibility.
04
135
Page-one keywords
Establishing market dominance and driving continuous, qualified traffic.
Frustrated by patchy digital results?

A tight paid-plus-SEO programme can stop the leaks fast.

60-minute teardown with a senior strategist. We'll show you the leaks in your booking flow, the keywords your competitors are winning and the fastest path to a consistent stream of enquiries. Yours to keep.

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Client voices

Words from the people paying us.

★★★★★

“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”

Emma
VP of Marketing, Microsoft Australia
★★★★★

“Whitehat treats my business like it’s their own. They really valued our company’s values.”

Whitney London
Founder, Eden Hair Extensions
★★★★★

“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”

Eric Lowenstein
CEO, Tego Insurance
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