How we rebuilt a Margaret River wine tour website so the price and the proof sit on the page
A good tour, described by a brochure that counted nothing.
Waves of Wine Tours runs daily and private wine tours out of Margaret River. The old site opened on a photograph of the ocean, the business name and a single line of copy. Everything a traveller needs before they commit to a full day out, what the day includes, how long it runs, who else has been, sat further down the page or behind another click.
The bigger problem was underneath. Their analytics property recorded zero pageviews in the three months to 9 September 2026, and there was no tag manager, no pixel and no confirmation page anywhere in the markup. Nobody could say how many people enquired, which page sent them, or where they gave up.
Search engines had just as little to work with. The structured data was whatever the SEO plugin generated for any website: the organisation, the site, the page. Nothing described the tour, the price or the questions people actually ask.
Lead with the offer, then measure everything after it.
We rebuilt the site in WordPress and Elementor so the team can edit their own pages without coming back to us. The homepage was designed around the three questions a traveller asks before they book a full day out: what the day is, what it costs, and whether anyone else enjoyed it.
Behind that we wired the parts that make a site reportable. One tag manager container, a separate confirmation page for each of the three ways to get in touch, and structured data that describes the tour rather than the website.
The whole offer, above the fold
The homepage now opens with the tour, the price, the two things you can book and four inclusions in a single strip: small groups capped at 13 guests, roughly 7 hours door to door, lunch at Olio Bello and all standard tastings. None of it needs a second click.
Proof that cannot go stale
The star rating, the review count and the review text are pulled from the client's own Google Business Profile rather than typed into the page, so the social proof updates itself. No third-party review widget is loaded to do it.
A site that can be reported on
A Google Tag Manager container, three confirmation pages the container can count, and 12 types of structured data covering the local business, the tour itself, the price and 4 FAQs, so search engines and AI assistants have something specific to quote.
Thirteen pages, and an enquiry that leaves a trace.
The new site runs to 13 published pages against nine before. Three of them exist only to confirm an action: one for a contact message, one for a private charter enquiry and one for the information pack. Each is a page the tag manager can count, which is the difference between guessing at demand and measuring it.
The homepage carries 1,392 words across 23 headings, all rendered on the server rather than assembled in the browser, so a search engine reads the same page a visitor does. Every page of it now reports into GA4 and Search Console, which is the first time this business has had a number to look at.
The same business, before and after.
On the left, what a traveller used to land on. On the right, what they land on now. Same tours, same brand; what changed is how much of the decision the page makes for them.
What actually changed on the page.
The rebuild went live this month, so these are what the site is, rather than a performance window. The numbers it earns come next.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.