How we delivered 9X ROI and 185 leads for Swaab in 90 days
Partnering with Whitehat Agency was a turning point for our digital marketing strategy. In just three months, they delivered over 185 qualified leads and helped us achieve a 9X return on investment. Their team not only cut our cost per acquisition by more than half but also brought a level of strategic thinking and legal industry understanding we hadn't experienced before. We finally found a digital partner who truly understands performance.
John HovelmannHead of Client Development & Brand, Swaab
A respected firm, paying too much for too few enquiries.
Swaab is a well-established firm with deep expertise across commercial, property and family law. The reputation was earned. The digital pipeline didn't match it — cost per acquisition was climbing on paid campaigns, lead flow was patchy, and visibility on the high-intent legal terms that mattered was sitting on page two and three.
They came to us with a clear brief: stop the bleed on CPA, lift the lead volume, and prove every dollar of spend is doing real work.
Rebuild paid for intent, then earn the organic lift.
We threw out the existing Google Ads structure and rebuilt it around how Swaab's actual buyers search — by matter, by intent, by stage. Every campaign was rebuilt around a single question: is this dollar paying for someone who could actually become a client?
Alongside the paid restructure, an SEO programme started compounding free traffic on the long-tail terms that drive the practice — so over time, Swaab paid less for every new enquiry.
Smart campaign restructuring
Rebuilt Google Ads around laser-focused targeting, strategic bidding and ad copy aligned to real user intent across commercial, property and family law.
Cost-efficient optimisation
Eliminated wasted spend, lifted Quality Scores and reworked landing page experiences — the single biggest driver of the 51% CPA reduction.
Organic lift via SEO
Aligned long-tail legal service keywords with high-quality content and technical fixes so the brand stopped renting all of its visibility.
Funnel-aware tracking
Tied every lead back to source and matter type so the team could double down on what was working in real time.
185 qualified leads, 9X ROI — at half the CPA.
Inside the 90-day window, Swaab generated 185 qualified leads from digital — at a 51% lower cost per acquisition than the previous baseline. Paid campaigns returned 9X on every dollar.
High-intent keyword rankings climbed, on-site engagement lifted alongside them, and the firm's digital programme moved from cost centre to predictable growth engine.
The numbers that rebuilt the funnel.
A premier law firm, rising acquisition costs and a brief to turn digital into a predictable pipeline. Here's what 90 days of disciplined performance delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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