How a 90-day SEO sprint helped Learning Links reach 175 more families
Partnering with Whitehat Agency has been a game-changer for us. Their SEO strategy delivered 3X ROI and over 170 qualified leads in just three months — far beyond our expectations. We've never seen this level of digital growth so quickly.
Marketing ManagerLearning Links
A trusted name parents couldn't find on Google.
Learning Links is a not-for-profit that supports children with learning difficulties — and the families navigating them. Their reputation in the community was strong. Their visibility on Google wasn't.
Parents searching for early intervention, assessments and support were finding everyone except the organisation built to help them. Without consistent rankings or a clear SEO programme, awareness and enquiries were both punching below the brand.
Build the SEO funnel parents actually use.
We mapped the way parents actually search — early signs, assessments, programmes, local support — and rebuilt the site's keyword strategy around those high-intent moments.
From there, a focused 90-day programme: technical fixes, content refreshes and lead funnel tightening, all engineered to turn fresh organic traffic into real family enquiries.
Keyword mapping and on-page SEO
Identified high-intent search terms aligned to parent behaviour and rebuilt the top service pages around them.
Content-led SEO programme
New and refreshed blog content targeting timely, parent-relevant queries and the long-tail, location-specific terms that drive enquiries.
Technical SEO upgrades
Fixed indexation issues, tightened site structure and improved mobile responsiveness so Google could crawl and rank the right pages, fast.
Lead funnel optimisation
Embedded conversion-focused elements into SEO landing pages, with advanced goal tracking measuring every enquiry to its source.
More families reached, every quarter.
Inside 90 days, the SEO programme delivered a 305% return on investment — 175 new family enquiries through organic search and a 32% year-on-year lift in website traffic.
More importantly for a mission-led NFP: 305 keywords landed on page one across the core service pages and blog content, putting Learning Links in front of the parents who needed them most.
The numbers that reached more families.
A trusted NFP, a 90-day window and an audience that searches Google before anything else. Here's what a focused SEO programme delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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