How enterprise SEO drove 3,739 health enquiries for Diabetes Australia
From day one, Whitehat Agency felt like a true partner. Their SEO expertise helped us rank higher, reach further and generate meaningful results.
Diabetes Australia TeamDiabetes Australia
The nation's diabetes voice — still being out-ranked on its own queries.
Diabetes Australia is the country's leading voice for diabetes awareness, advocacy and support — a brand that millions of Australians rely on for accurate, trustworthy information.
Despite the mission and the audience, their organic performance was lagging. Fragmented SEO across hundreds of pages, weak technical foundations and a long tail of high-intent health queries that competitors were quietly winning.
Treat a public-health platform like the enterprise asset it is.
We built a data-driven SEO programme around the high-intent health queries Australians actually search — symptoms, support, advocacy and prevention — and restructured the site to rank for them.
From technical foundations to content authority to conversion tracking, the programme was engineered so every uplift in visibility translated into a measurable enquiry to the right service team.
Comprehensive SEO audit + keyword strategy
Mapped high-potential health queries to audience segments, then restructured on-page and technical SEO to make the right pages discoverable.
Content optimisation and creation
Refreshed existing content and built authoritative new pages — positioning Diabetes Australia as the trusted Google answer for diabetes queries.
Technical SEO fixes
Resolved critical performance issues, improved site speed and tightened mobile usability — lifting rankings and reducing drop-off across hundreds of pages.
Conversion tracking
Implemented event-based goal tracking across forms and resource downloads to map every enquiry back to its organic source.
More Australians supported. More leads to the right teams.
In six months the programme delivered 3,739 new health enquiries through organic search, a 43% year-on-year lift in website traffic and a 3X return on investment from SEO alone.
More than 7,000 keywords now sit on page one of Google.com.au across the core health content — putting Diabetes Australia in front of the people who need them most, at the exact moment they're searching.
The numbers that supported more Australians.
A public-health platform, a long tail of high-intent health queries and an enterprise SEO programme built to convert visibility into measurable impact.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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