The Dental Marketing Agency that fills chairs with new patients.
General, cosmetic, orthodontic, implant and multi-site dental groups. The dental marketing agency for AHPRA-compliant content, local SEO and Google Ads — dental practice marketing built around new-patient acquisition and the high lifetime value of a loyal patient. We know an implant or Invisalign patient is worth far more than a single check-up, and we bid accordingly.
Trusted by teams at
Across managed practices. Booking-flow CRO + local SEO + Google Ads compounding to lifetime value.
Google Business Profile optimisation, citations, suburb pages and compliant review programmes.
Bids weighted to implants, Invisalign and cosmetic work — where one case can be worth thousands in lifetime value.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
Every lever a Dental Marketing Agency should pull.
Six disciplines. One senior pod. Industry-tailored playbook, weekly ship cycles, AI-native execution.
Local SEO + map pack
Google Business Profile, citations, suburb pages and review programmes so you own the dentist searches in your catchment.
Learn moreGoogle Ads + Performance Max
AHPRA-aware ad copy bid to treatment value — implants and Invisalign weighted above check-ups.
Learn moreBooking flow CRO
Conversion-built booking UX integrating Dental4Windows, Praktika, Cliniko, HotDoc and your PMS.
Learn moreCompliant content + SEO
AHPRA-compliant treatment content — no testimonials on regulated procedures, no before/after claims that breach the rules.
Learn moreReview + reputation programme
Compliant review acquisition and response management — vital when patients compare practices by star rating before booking.
Meta + social for cosmetic
Instagram and Facebook campaigns for Invisalign, veneers and whitening, kept inside AHPRA cosmetic-advertising limits.
Learn moreDiscover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real wins for Health & Wellness.
A snapshot of the work we've shipped for health & wellness brands. Real numbers, signed off by the team that ran them.
Genesis Dentists
La Sante
Pierre Haddad
Platinum Research Compounds
QC Skin Clinic
Stretch Space
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
Dental Marketing Agency questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What does a Dental Marketing Agency do?
A dental marketing agency builds new-patient acquisition systems for practices — local SEO, AHPRA-compliant content, Google Ads and booking-flow CRO. As a dental marketing partner we run every channel inside AHPRA advertising rules, tying dental practice marketing spend to booked new patients and their lifetime value, not vanity clicks or impressions.
How much does a dental marketing agency cost?
Our dental marketing agency retainers scale with locations and treatment focus. Most single practices invest across local SEO, Google Ads and booking-flow CRO; cosmetic, implant and multi-site groups invest more. With a +187% average new-patient booking lift, the retainer is sized against patient lifetime value, not cost-per-click.
What results can marketing for dentists deliver?
Across managed practices our marketing for dentists delivers a +187% average new-patient booking lift year-on-year, #1 map-pack rankings and a 14.5× average return on ad spend on high-value treatments. We weight bids to implants, Invisalign and cosmetic cases, because one such patient is worth far more in lifetime value than a single check-up.
How do you handle AHPRA compliance for dental advertising?
Every page and ad is reviewed against AHPRA and Dental Board advertising guidelines before it goes live. No testimonials on regulated treatments, no misleading before-and-after claims, no inducements that breach the rules. We have run compliant dental marketing for 13 years, so AHPRA compliance is baked into the workflow, not added at the end.
Do you work with single practices and dental groups?
Both. A single practice gets hyper-local dental practice marketing focused on its suburbs and core treatments. Multi-site groups and DSOs get a templated suburb-page and treatment-page system with a centralised paid layer and per-location override — the same playbook that lifts new-patient bookings +187% on average.
Can you integrate with our practice management software?
Yes. We connect booking flows to Dental4Windows, Praktika, Cliniko, HotDoc, EXACT and other Australian dental PMS systems via API or embedded widget. That integration is how booking-flow CRO converts more website visitors into confirmed appointments and contributes to the +187% new-patient lift.
Which channels work best for dental marketing?
For most practices the highest-return dental marketing channels are local SEO and Google Business Profile for #1 map-pack rankings, AHPRA-aware Google Ads bid to treatment value, and booking-flow CRO into your PMS. Cosmetic practices add Meta. Sequenced to your catchment, this mix lifts new-patient bookings +187% on average.
Do you offer dental SEO?
Yes — dental SEO is central to how we fill chairs. We build suburb and treatment pages for general, cosmetic, implant and Invisalign searches, all kept inside AHPRA advertising rules. SEO for dentists works hand-in-hand with local SEO, Google Ads and booking-flow CRO in one system, helping lift new-patient bookings +187% on average across managed practices.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.