How we doubled Pierre Haddad's bookings and lifted organic revenue 38.85%
Whitehat Agency turned our digital presence from average to amazing. Within six months, website traffic jumped 60%, bookings doubled and revenue climbed 38%. Their team felt like an extension of ours — strategic, responsive and relentlessly focused on results.
Carol HaddadOwner, Pierre Haddad
A Sydney icon — losing premium clients to the salon next door.
Pierre Haddad is one of Sydney's most iconic luxury hair salons. Offline, the brand is unmistakeable. Online, it was stuck in a bad-hair day — out-of-date service pages, weak local SEO and a slow mobile experience meant premium clients were discovering newer competitors just streets away.
Every missed click was a high-value booking lost to a less-established salon. The brief was simple: rebuild the digital presence to match the in-salon experience, and turn organic search into a reliable engine of premium clients.
A digital makeover for a luxury brand.
We rebuilt the salon's online presence around real client search intent — the treatment terms, the suburb terms and the booking moments that were quietly going to competitors.
From technical speed wins to social-proof systems, every change was designed to turn premium searches into premium clients walking through the door.
Local luxe SEO framework
Re-architected the site structure, added LocalBusiness schema and mapped search intent for high-value terms like 'keratin treatment Sydney' and 'hair extensions CBD' to win the right kind of traffic.
Technical blow-dry
Compressed gallery-heavy pages, implemented critical CSS and lazy loading — cutting mobile largest-contentful paint by 1.9 seconds so premium clients didn't bounce before booking.
Social-proof styling
Rolled out QR review prompts in-salon and automated post-appointment SMS requests, turning happy clients into five-star advocates and lifting the average rating from 4.1 to 4.4.
Service page revamp
Built conversion-optimised pages for signature treatments with rich snippets for price, duration and FAQs — earning 'Book Now' actions straight from the Google SERP.
Bookings doubled. Revenue up 38.85%.
Inside six months, traffic was up 60.3%, organic revenue was up 38.85% and online bookings had doubled year on year. The salon had quietly become the default choice for premium hair care in the Sydney CBD again.
Twenty new five-star Google reviews lifted the average rating from 4.1 to 4.4 — compounding the SEO wins by improving click-through from the local pack and Maps.
The numbers that filled the chairs.
An iconic luxury salon, a high-value local market and a six-month rebuild. Here's what a focused organic programme delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.