How we lifted Handpicked Wines' online revenue 326% in three months
A cult following — and a shop stuck on page two.
Handpicked Wines had a devoted following of connoisseurs, yet the online store wasn't capitalising on it. Thin paid-search coverage meant high-intent shoppers never discovered the label, and organic rankings sat behind bigger retailers — burying limited-release vintages on page two of Google.
Traffic quality was uneven and first-time buyers rarely converted into repeat collectors. The brand was strong; the digital storefront wasn't pulling its weight.
Rebuild paid for intent, then earn the organic real estate.
We rolled out a blended growth programme built for both immediate sales and long-term brand equity. Paid search was rebuilt around varietal-driven intent — the exact terms collectors and gift buyers were typing — so every click had a reason to convert.
In parallel, the SEO programme repaired the technical foundation, deployed schema for vintage and region, and built an authority-grade content cluster around food pairing, cellaring and sustainable viticulture.
Google Ads, rebuilt around intent
Restructured campaigns around varietal terms ("buy Barossa Shiraz", "Tasmanian Pinot Noir gift") and layered RLSA + DSA to capture high-value repeat shoppers.
Shopping and Performance Max with guardrails
Smart Shopping and Performance Max with strict contribution-margin caps, dynamic product feeds and location-based bid adjustments — targeting metro wine lovers and regional cellar-door tourists.
Authority-led SEO programme
Technical fixes, schema for vintage and region, and a content cluster on food pairing, cellaring and sustainable viticulture that attracted editorial backlinks from top food publications.
Email, SMS and on-site lifts
Automated tasting-note follow-ups, back-in-stock alerts, one-page checkout and a "Build Your Own Dozen" bundle that lifted average order value 28%.
Paid up 300%. Organic up 326%. In 90 days.
Inside the first three months, paid-search revenue jumped 300% and organic revenue grew 326% — the result of pairing intent-led Google Ads with a content and technical SEO programme designed to earn page-one positions on the queries that matter.
First-time visitor traffic climbed 36%, expanding the top of the funnel without diluting buyer quality. The cellar was finally in front of the shoppers who wanted it.
The numbers that uncorked the store.
A devoted following, a soft online channel and a brand worth scaling. Here's what 90 days of blended Google Ads and SEO delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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