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Happy Way

How we lifted Happy Way's revenue 79% in 80 days — with a 720% return on spend

eCommerce & DTC · 80-day sprint
SEOGoogle AdsWeb Design

Partnering with Whitehat Agency was a game-changer for us at Happy Way. Their strategic approach to SEO and paid advertising helped us overcome the challenges we faced with our previous agency. From refining our on-page SEO to optimising our ad campaigns, their expertise significantly boosted our website traffic, increased conversions and maximised our ROI. The results speak for themselves — higher sales, stronger search visibility and a more efficient digital strategy.

Happy Way Team
Happy Way
Happy Way — eCommerce SEO and Google Ads case study by Whitehat Agency
01
+79%
Revenue growth
Within 80 days
02
720%
Return on investment
From paid advertising
03
179
Page-one keywords
Within 90 days
01 · Challenge

Capped by a previous agency, ready to break out.

Happy Way had outgrown the agency they were working with. The brand had appetite for scale; the strategy underneath it didn't.

They needed smarter digital marketing across the board: lift revenue and ROI, boost traffic and search visibility through SEO, and turn paid advertising into a high-conversion, cost-efficient channel — not a constant drain.

Pre-engagement baseline
Paid + organic · AU
Previous agency
Capping growth
Limited strategy
Revenue + ROI
Underweight
Below potential
Search visibility
Soft
Holding back traffic
Paid efficiency
Low
High acquisition cost
02 · Approach

Paid efficiency, sharper SEO, smarter budget allocation.

We ran paid and organic as a single growth engine, with budget shifting between them based on what each channel was actually returning.

On the SEO side we did the unsexy work that compounds: on-page tightening, technical fixes and the link building needed to lift domain authority.

The growth playbook
4 workstreams

Advanced Google Ads + social

High-intent keyword targeting and optimised paid campaigns delivered a 720% return on ad spend — every dollar in returning more than seven back.

On-page SEO + technical enhancements

We improved on-page content and site structure for better rankings and visibility — 179 keywords reached page one inside 90 days.

Smart budget allocation

Continual optimisations across paid, organic and web design ensured every marketing dollar landed where it was earning the most.

Strategic link building + keyword optimisation

Targeted off-page work strengthened domain authority and lifted keyword performance — the foundation of compounding organic traffic.

03 · The result

+79% revenue in 80 days, and 179 keywords on page one.

Inside 80 days, revenue lifted 79% — proof that the right paid plus organic blend pays back fast when the foundations are right.

Paid campaigns returned 720%, year-on-year traffic surged 78% and 179 keywords reached page one inside 90 days. Happy Way moved from capped to compounding.

Revenue · indexed, 80 days
Shopify + GA4
+79%
revenue lift
+78% YoY traffic
W1W2W3W4W5W6W7W8W9W10W11W12
Results

The numbers behind the breakout.

A capped previous agency, real brand appetite and a pipeline that needed sharpening. Here's what integrated paid plus SEO delivered.

01
+79%
Revenue growth
Achieved within 80 days through precision-driven digital marketing.
02
720%
Return on investment
Paid advertising campaigns delivering outstanding profitability and efficiency.
03
+78%
Website traffic, YoY
Year-on-year boost driving more visitors and potential customers.
04
179
Page-one keywords
Key search terms dominating Google's top rankings within 90 days.
Capped by your current agency?

We'll show you exactly what a smarter digital strategy looks like.

60-minute teardown with a senior strategist. We'll walk through your paid spend, SEO base and on-page conversion funnel, and map the fastest route to compounding growth. Yours to keep.

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Client voices

Words from the people paying us.

★★★★★

“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”

Emma
VP of Marketing, Microsoft Australia
★★★★★

“Whitehat treats my business like it’s their own. They really valued our company’s values.”

Whitney London
Founder, Eden Hair Extensions
★★★★★

“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”

Eric Lowenstein
CEO, Tego Insurance
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