How we delivered Johnny Bigg a 4X return and 39% organic revenue lift
Whitehat Agency helped us grow online revenue by 39% and delivered a 4X ROI — game changer!
Team Johnny BiggJohnny Bigg
A loved menswear label — outscaling its digital footprint.
Johnny Bigg, a leading Australian menswear brand, wanted to scale online without diluting the brand. Paid media returns were under pressure, organic visibility wasn't keeping pace with retail growth, and high-intent fashion queries were being conceded to bigger marketplaces.
They needed an integrated growth programme — one that lifted ROI on paid, expanded the organic footprint and tightened the eCommerce funnel — all without losing the brand identity that drove loyalty in store.
Unify SEO, paid social and CRO into one growth engine.
We treated paid, organic and on-site as one system rather than three teams. The social programme was rebuilt around platform-specific creative tested for ROI; the SEO programme attacked the keyword space marketplaces had been winning.
On-site, we removed friction at the touchpoints that killed conversion — so every additional click converted at a higher rate, regardless of channel.
High-impact social media campaigns
Platform-specific paid social rebuilt for performance — creative testing, audience segmentation and bid discipline that delivered a 4X return on investment at scale.
Data-driven CRO and UX
Streamlined the user experience, optimised the conversion funnel and removed friction across key touchpoints — so more clicks turned into orders.
Integrated growth framework
Aligned SEO, paid media and eCommerce UX into a single growth engine, compounding short-term performance with long-term organic equity.
Organic revenue up 39%. Paid social returning 4X.
Inside six months, organic revenue lifted 39% — fuelled by 166 keywords ranking on page one and a 59% year-on-year jump in total website traffic. The brand was visible exactly where high-intent menswear shoppers were searching.
Paid social delivered a 4X return on investment, with creative and audience discipline that kept performance honest as spend scaled. SEO and paid finally moved in the same direction at the same time.
The numbers that scaled the wardrobe.
A loved menswear label, a leaky funnel and paid social under pressure. Here's what an integrated SEO, paid social and CRO programme delivered.
Words from the people paying us.
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“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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