How we delivered a 4X return, 161 leads and 80 page-one keywords for Healthy Baker
Whitehat Agency has been an incredible partner for our brand. Their team is knowledgeable, easy to work with and always one step ahead when it comes to strategy. They took the time to really understand our goals and delivered work that aligned perfectly. We've seen a real difference in our digital presence, and we genuinely value the relationship we've built with them.
Kirsty BeavonHealthy Baker
A category with appetite, but no path to the brand.
Healthy Baker came to us with real ambition and a real ceiling. Limited organic visibility was capping growth, previous digital campaigns weren't returning, and lead generation was inconsistent at best.
Traffic had stalled and revenue followed. To move the business they needed a strategy that wasn't just clever — it had to be trackable, scalable and built around the search terms their customers were actually using.
SEO foundations, paid amplification, conversion-tuned site.
We ran SEO and Google Ads as one programme instead of two — organic doing the heavy compounding work while paid captured high-intent demand on the same terms.
Underneath both, we tightened the site itself so the lifted traffic actually converted.
High-impact SEO campaigns
We ran a deep technical audit, fixed the blockers and built keyword-rich content engineered to push high-intent terms onto page one — 80 of them inside three months.
Integrated paid strategy
Targeted Google Ads ran alongside the organic work, capturing the high-intent traffic that wasn't ranking yet and accelerating lead capture from day one.
Conversion-focused site optimisation
We refined the user journey, improved site speed and streamlined key conversion pathways so more of the lifted traffic became a lead or a sale.
4X return, 161 leads, page-one dominance.
Inside three months, the SEO programme returned a 4X ROI — every dollar in coming back as four — and 80 keywords were sitting on page one of Google.
Organic traffic lifted 64% year on year and the funnel converted 161 qualified leads inside the first six months. Stagnation turned into sustainable, measurable growth.
The numbers behind the turnaround.
Limited visibility, underperforming campaigns and a flat lead funnel. Here's what an integrated SEO, paid and CRO programme delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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