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Little Succers

How we lifted Little Succers' revenue 30% and put 50 keywords on page one

eCommerce & DTC · 3-month sprint
SEOConversion Rate Optimisation

We came to Whitehat Agency with a fun brand and big goals — and they delivered. Within a year, our revenue was up 30%, keywords were ranking on page one, and traffic kept climbing. These legends get eCommerce, and they get results. No fluff, just growth.

Little Succers Team
Little Succers
Little Succers — succulent gifting SEO case study by Whitehat Agency
01
+30%
Revenue lift
Within the first year
02
50
Page-one keywords
Within 3 months
03
+22%
Organic traffic, QoQ
Compounding growth
01 · Challenge

Big brand, big competitors, small share of search.

Little Succers is a bold, playful eCommerce brand selling succulent gift boxes and plant deliveries — a great product and a sharp identity. The goal was to go from niche novelty to nationwide favourite without losing what made the brand special.

The problem was simple: in a search results page dominated by bigger players, customers couldn't find them. Visibility on competitive gifting and plant terms was thin, and the funnel needed sharpening for the traffic it would soon get.

Pre-engagement baseline
Organic search · AU
Brand identity
Strong
Bold + playful
Organic visibility
Buried
By bigger players
Conversion funnel
Untuned
Mobile + checkout
Acquisition
Capped
Low repeat rate
02 · Approach

Own the search intent, then convert the visit.

We built a growth-first SEO programme around the high-intent gift, succulent and plant-delivery terms that Little Succers' customers actually search — and then engineered the site to convert the lifted traffic.

The brief was to protect the brand voice while doing the unsexy work behind the scenes: clean architecture, smart content, a smoother checkout.

The growth playbook
3 workstreams

SEO audit + foundations

We started with a full technical audit, optimised product pages and reshaped site architecture so the site could compete on the gifting and plant terms that mattered.

Content at scale

Targeted blogs and landing pages were built around high-intent gifting, succulent care and plant-delivery queries — content engineered to rank and to convert browsers into buyers.

CRO + UX optimisation

Mobile experience was refined, checkout was streamlined and trust signals were layered in so more of the search traffic actually placed an order.

03 · The result

30% revenue lift, and 50 keywords on page one.

Inside three months, 50 keywords were ranking on page one of Google — covering the gifting, succulent and plant-delivery terms that drive Little Succers' customers.

Revenue lifted 30% across the year while organic traffic compounded 22% quarter on quarter. The brand stayed playful; the growth turned serious.

Revenue · indexed, 12 months
GA4 + client account
+30%
revenue lift
+22% QoQ traffic
M1M2M3M4M5M6M7M8M9M10M11M12
Results

The numbers behind the breakout.

A bold brand, a competitive category and a funnel waiting to convert. Here's what SEO at scale plus tight CRO delivered.

01
+30%
Revenue lift
Achieved within the first year of the engagement.
02
50
Page-one keywords
Across gifting, succulent and plant-delivery terms, within three months.
03
+22%
Organic traffic, QoQ
Sustained, compounding growth from content and on-page work.
04
Higher
Conversion rate
Mobile experience, checkout and trust signals tightened end-to-end.
Buried by bigger competitors?

We'll show you the SEO plays that win share — without losing your brand voice.

60-minute teardown with a senior strategist. We'll map your highest-intent keywords, the pages that should be earning them and the funnel changes that turn the traffic into revenue. Yours to keep.

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Client voices

Words from the people paying us.

★★★★★

“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”

Emma
VP of Marketing, Microsoft Australia
★★★★★

“Whitehat treats my business like it’s their own. They really valued our company’s values.”

Whitney London
Founder, Eden Hair Extensions
★★★★★

“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”

Eric Lowenstein
CEO, Tego Insurance
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