How we drove Nuts About Life a 570% revenue surge in four months
Whitehat has helped us maintain consistently high ROAS while helping us scale our Facebook spend. They doubled my revenue in two months.
SaeedCo-owner, Nuts About Life
A cult social brand — with flat sales and shrinking margins.
Nuts About Life had a devoted social following, yet online sales stayed flat and repeat purchases were rare. Meta ad costs were climbing fast, squeezing margins and capping the scale of paid campaigns.
Audience data was siloed, so high-value segments — healthy snackers, home bakers, fitness fuellers — weren't being retargeted effectively. Engagement was everywhere; profitable growth wasn't.
Turn the engagement into a profitable funnel.
We deployed a blitz-scale programme built for speed and sustainability. Audiences were re-segmented into intent-led groups, creative was produced for each, and Meta was rebuilt around a predictive-LTV bidding strategy with strict contribution-margin caps.
On-site, bundles, urgency badges and one-click upsells cut friction and lifted average order value — closing the loop between viral content and recurring revenue.
Segment-led creative engine
Deep-dived into segments ("fitness fuellers", "wholesome mums", "gourmet makers") and produced thumb-stopping Reels, UGC carousels and recipe hacks tailored to each.
Velocity ad testing
Launched 12 fresh creatives weekly, killed under-performers within 72 hours and doubled budgets on winners — keeping the cost of customer acquisition under control as spend climbed.
Cross-channel sequencing
Sequenced view to add-to-cart to first purchase to subscription upsell across Meta and Klaviyo — and ran Advantage+ Shopping with predictive LTV bidding and margin caps.
On-site conversion lifts
Rolled out "Build-Your-Own Trail Mix" bundles, urgency badges and one-click upsells that slashed checkout friction and lifted average order value.
Revenue up 570%. ROAS at 13X. Spend up 3.5X.
Inside four months, revenue lifted 570% — driven by social-commerce funnels that converted engagement directly into orders. Conversions climbed 540% as the creative engine kept stopping thumbs at the right moment.
Even as we scaled Meta spend 3.5X, the campaigns held a 13X return on ad spend. The brand finally had a profitable engine to match its audience love.
The numbers that scaled the snacks.
A cult social brand, rising Meta CPMs and a funnel that wasn't converting engagement into sales. Here's what four months of blitz-scale paid social delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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