How we grew Metal Garden's organic revenue 137% in six months
Whitehat Agency turned our little workshop into a recognisable brand in half a year. We saw a 137% spike in online sales, page-one rankings for our core keywords, and a flood of glowing reviews. They don't just talk growth — they deliver it.
Richard KloesterFounder, Metal Garden
Loved at markets — invisible on Google.
Metal Garden's hand-crafted steel sculptures were a hit with market shoppers, but the website told a different story. Organic traffic had plateaued, only branded terms ranked, and word-of-mouth sales were capped by low online visibility.
Spring planting season was approaching and the brief was clear: a fast, sustainable lift in online revenue, first-page coverage for high-value queries like "metal garden art" and "outdoor steel artwork", and a review pipeline strong enough to dominate the Local Pack.
90-day technical sprint, then intent-led content.
We deployed a rapid-fire growth programme designed for both speed and longevity. The first 90 days were technical — Core Web Vitals, thin content and indexation issues all fixed inside week one — so every later content win compounded.
From there, intent-led content and schema fed the high-value queries Metal Garden should have been winning, while Google Business Profile activity dominated the local pack.
90-day technical sprint
Resolved CLS, LCP and thin-content issues inside week one, and implemented page-speed enhancements to pass Core Web Vitals across every template.
Intent-driven keyword and content engine
Launched conversion-optimised collection pages and refreshed product copy in Metal Garden's warm, artisan voice — built around the queries spring shoppers were typing.
Local Pack domination
Deployed a GBP post calendar and location schema to dominate "outdoor art Melbourne" queries, and added Product, FAQ and Review schema to win star snippets and boost CTR.
Organic revenue up 137%. 8 of 10 priority keywords on page one.
Inside six months, organic revenue lifted 137% — fuelled by an organic-session climb of 15% month on month, compounding through the spring window.
Eight of the ten priority keywords landed on page one, with three securing the number-one spot. A 56% surge in Google reviews powered local-pack dominance and unlocked a steady flow of new buyers from the map.
The numbers that filled the workshop.
A loved market brand, an invisible site and a six-month window before spring. Here's what a technical-first SEO programme delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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