How we delivered Raw Essentials Tea +41% revenue and 11.1X ROI
We were blown away by the results Whitehat Agency delivered. They didn't just run ads — they created a digital strategy that actually worked. Traffic went up, sales skyrocketed, and we saw a return far beyond expectations. If you're looking for a digital marketing agency that truly cares and delivers, this is it.
Janet RoachRaw Essentials Tea
A premium wellness brand — competing for shelf space on Google.
Raw Essentials Tea needed a fresh, performance-driven digital strategy to stand out in a noisy health and wellness space. Existing campaigns were converting unevenly, organic visibility was low and paid ad performance wasn't keeping pace with rising CPMs.
The brief was four-part: lift online revenue and return on ad spend, boost search visibility for high-intent shoppers, optimise paid performance across Google and Meta, and establish a consistent, high-quality traffic engine to the store.
One data-led growth strategy — SEO, Google Ads and Meta combined.
We executed a data-led growth programme that combined paid search, paid social and SEO into a single funnel. Google Ads was rebuilt around buyer intent, while a parallel SEO push attacked authority and rankings.
Meta was layered on top with audience segmentation and conversion-focused creative, and the eCommerce stack was tuned so every channel converted as efficiently as possible.
Strategic Google Ads campaigns
Restructured paid search around high-converting keywords and buyer intent — unlocking stronger ROI on every paid dollar spent.
Advanced SEO execution
Technical site audits, keyword mapping, content revamps and a backlink strategy that scaled Raw Essentials Tea's organic presence and category authority.
Meta ads optimisation
Audience segmentation paired with conversion-focused creative — a full-funnel approach that delivered scalable performance across Meta placements.
eCommerce growth framework
Aligned ad strategy, content and conversion pathways into a seamless online journey — so traffic from any channel converted at a higher rate.
Revenue up 41%. ROI at 11.1X. 140 page-one keywords.
Inside 90 days, online revenue lifted 41% — driven by paid campaigns that returned 11.1X on every dollar invested. Site traffic climbed 37% year on year as the new funnel reached more high-intent shoppers.
Six months in, 140 keywords reached page one — a sustainable organic base sitting beneath the paid engine, lowering the long-term cost of customer acquisition.
The numbers that brewed the brand.
A premium wellness brand, mixed paid economics and a competitive category. Here's what combined Google Ads, Meta and SEO delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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