How we drove Sienna.co a 21% revenue lift and 1,000+ page-one keywords in 100 days
Whitehat Agency transformed our online presence faster than we thought possible. In just a few months we saw a 21% jump in revenue, 200+ extra orders, and our clean-beauty keywords flooded page one. Their team felt like an extension of ours — strategic, responsive, and laser-focused on results.
MitchCo-founder, Sienna.co
A clean-beauty pioneer — quietly losing the SERP to Big Beauty.
Sienna.co leads the charge in clean, non-toxic nail polish. Online, though, slow growth and limited keyword reach meant conscious shoppers were defaulting to mass-market "Big Beauty" retailers when they searched.
Category pages were thin, product schema was missing, and high-intent searches like "vegan nail polish Australia" and "plant-based top coat" were being dominated by competitors. The brand was the right answer to the query — it just wasn't on the page.
Earn the clean-beauty SERP — fast.
We built a 100-day programme designed to own the queries Sienna should already have been winning. Site architecture was re-mapped, product schema was deployed at scale and keyword clusters were built around shade names, finish types and Byron Bay-branded intent.
A glossy technical tune-up cut mobile LCP, and ingredient-authority content earned 50+ featured snippets — feeding internal links directly into hero collections.
Clean-beauty commerce SEO blueprint
Re-mapped site architecture, deployed Product and Review schema at scale and built keyword clusters around shade names, finish types and Byron Bay-branded intent.
Glossy technical tune-up
Compressed lifestyle imagery, introduced next-gen WebP formats and trimmed mobile LCP by 2.1 seconds — keeping busy shoppers scrolling through the store.
High-impact content manicure
Ingredient-authority blogs ("Is breathable nail polish a myth?") earned 50+ featured snippets and linked directly to hero collections — feeding traffic straight to purchase.
1,000+ page-one keywords — and a 21% revenue lift.
Inside 100 days, organic revenue lifted 21% — driven by 200-plus additional nail polish orders in just 90 days. The compounding effect of bigger baskets and more repeat purchases moved the headline number.
More than 1,000 keywords reached page one, giving Sienna meaningful share of the clean-beauty SERPs. New shade launches sold out 18% faster than the previous season as the audience finally found the brand at the moment of intent.
The numbers that flooded the SERP.
A clean-beauty pioneer, a category-leader playing catch-up online and 100 days to flip the SERP. Here's what a focused SEO programme delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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