How we launched VOOM and drove $9.4M in online car sales inside 30 days
Whitehat Agency delivered exactly what they promised — an enterprise-grade web app that feels effortless for our customers and a launch strategy that generated over $9 million in sales in just 30 days. Their blend of technical expertise and data-driven marketing has made them our go-to digital partner for every new initiative.
Marketing TeamVOOM
Disrupt fleet buying — without a single dealership visit.
VOOM set out to reinvent how Australian SMEs buy vehicles. Dealership trips, opaque pricing and paperwork bottlenecks were costing businesses time and VOOM the sale. The opportunity was huge, but the bar was higher than a normal launch.
They needed an enterprise-grade buying platform with bank-level security, live inventory feeds and an end-to-end purchase flow — built, tested, scaled and switched on with paying customers in 30 days.
Build the platform, then ignite demand.
We treated VOOM as a product launch, not a website. The work was sequenced so the platform, the security model and the growth engine all landed on the same day — buyers could spec, finance and purchase a vehicle in minutes.
From there, a full-funnel growth programme generated demand before launch and converted it as soon as the doors opened.
Enterprise architecture and security
Zero-trust authentication, PCI-DSS compliant checkout and ISO-27001-aligned data flows protected every transaction at scale.
Integrated commerce ecosystem
Real-time APIs synced OEM inventory, finance approvals, trade-in valuations and logistics so buyers could complete every step online — no phone calls required.
Conversion-driven web design
We mapped the buyer journey, then built friction-free UX: one-click trim comparison, transparent pricing toggles and instant finance calculators in a mobile-first frame.
Full-funnel growth marketing
Pre-launch wait-list campaigns primed intent; launch-week paid search, LinkedIn ABM and retargeting drove traffic; automated drips nurtured the undecided.
$9.4M in 30 days — and a marketplace built to keep scaling.
Launch month delivered $9.4M in online car sales across roughly 100 vehicles — every transaction completed end-to-end inside the new platform, with no dealership visit.
Paid channels held a 3.6X return on ad spend as warm audiences converted at 12%. Checkout completion landed at 93%, with page load under two seconds despite the configurator and live inventory feeds running underneath.
The numbers that launched VOOM.
An enterprise build, a 30-day clock and an SME audience that had never bought a vehicle online. Here's what the launch delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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