How we engineered Mambu's $100M global growth — across 30 markets in 12 months
Whitehat Agency turned an ambitious global rollout into tangible, board-level results. In just 12 months we added $100 million in new revenue, tripled ROI on paid channels, and built a pipeline that stretches across 30 countries. They weren't just a partner — they were the growth engine behind Mambu's next chapter.
Isaac TanMarketing Team, Mambu
A board-level target — pipeline growth in 30 countries, simultaneously.
Mambu is the cloud-native core banking platform trusted by banks, fintechs and credit unions worldwide. The brief was bold: ignite pipeline growth across 30 priority markets at once and capture high-value enterprise leads — fast.
Their existing regional marketing was fragmented, paid media costs were rising and organic visibility was inconsistent across markets. Mambu needed one global strategy, executed locally — and reporting the C-suite could defend.
One global GTM, four reinforcing channels, every market accountable.
We built Mambu's growth engine around a single global blueprint — then executed it through teams who knew each region's regulations, language and competitive landscape. The four paid and organic channels were tuned to support each other, not duplicate spend.
Every workstream tied back to one number: enterprise SQLs at a board-defensible cost.
Global GTM blueprint
Our strategists mapped 30 priority regions, aligning buyer personas, local regulations and competitive gaps to a single demand-generation framework.
LinkedIn ABM at the top
Built C-level awareness inside tier-one banks with account-based campaigns engineered to land in front of decision-makers, not just impressions.
Google Ads at the bottom of funnel
Captured bottom-of-funnel intent on "core banking SaaS" and adjacent commercial terms — Quality Scores and bid strategies optimised per market.
Meta Ads in the middle
Mid-funnel remarketing that reinforced trust, adapting creative to local languages and compliance rules in each region.
Enterprise SEO rollout
Technical audits, schema localisation and content hubs that lifted organic visibility across EMEA, APAC and the Americas — building a compounding asset, not a one-off campaign.
$100M in revenue, 3X ROI, and 30 markets pulling in the same direction.
Inside 12 months, Mambu generated $100M in attributable revenue from digital channels — far exceeding the initial target. Paid media delivered a 3X return, with cost-per-click down 28% and SQL rates up 41% as the programme scaled.
Organic traffic on high-intent banking SaaS terms climbed 140% year on year, building a steady stream of enterprise demos — and a global brand presence that's consistent on the surface and locally relevant underneath.
The numbers that moved the boardroom.
A cloud-native banking platform, 30 priority markets and a board-level target. Here's what 12 months of disciplined, unified, multi-channel growth delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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