How we delivered an 875% return and 66% revenue lift for OutdoorPlay
Whitehat Agency has been a game-changer for our business. Their strategic approach to SEO and paid advertising delivered real, measurable growth — 66% revenue increase and 9X ROI speaks for itself. We're thrilled with the results and the partnership!
OutdoorPlay TeamOutdoorPlay
Scaling spend without scaling waste.
OutdoorPlay had a clear ambition: scale online store performance without inflating customer acquisition costs. The brand had momentum. The paid programme needed sharper aim.
ROI across paid media was inconsistent, organic visibility on buyer-intent terms was underweight, and acquisition costs were climbing — exactly the conditions that cap an eCommerce P&L.
Restructure the spend, build the organic base, sharpen the site.
We rebuilt the Google Ads account around high-converting products and smarter audience segmentation, then ran an SEO programme in parallel to lower the cost of every future customer.
Underneath both, technical and content work tightened the site itself — turning the lifted traffic into orders, not just visits.
Google Ads rebuild
Restructured the entire ad account around high-converting products, optimised bidding strategies and used smart audience segmentation to drive conversions at scale — delivering an 875% return.
Strategic SEO
Targeted on-page and off-page work lifted visibility on high-volume, buyer-intent terms, giving the brand a compounding, lower-cost channel alongside paid.
Performance-driven CRO
Paid, organic and conversion-rate work were tuned as one programme so every lift in traffic translated into a measurable revenue gain — not just a click.
Technical + content tightening
Site speed, mobile experience and content refinement reduced bounce rates and gave the funnel the polish it needed to convert at the new traffic levels.
8.75X return, 66% revenue lift, lower CPA.
Inside the engagement, paid campaigns returned 875% — every dollar in coming back as more than eight — and online revenue lifted 66% on the back of cohesive digital strategy.
Cost per acquisition dropped 32% as targeting and messaging sharpened, while website traffic grew 73% quarter on quarter from the organic and paid push working in tandem.
The numbers behind the scale-up.
A growing brand, climbing acquisition costs and a paid account that needed structure. Here's what an integrated paid, SEO and CRO programme delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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