How we drove 197 enquiries and 27 page-one keywords for Lo-Fo Pantry in 90 days
Whitehat Agency completely transformed our digital presence. In just a few months, we saw a huge boost in traffic, enquiries and keyword rankings. Their team truly understands how to drive results — we're beyond impressed!
Marketing ManagerLo-Fo Pantry
A unique range with a visibility problem.
Lo-Fo Pantry is on a mission to give Australians with digestive sensitivities a proper pantry — low FODMAP essentials done well. The product was unique. The search visibility wasn't matching it.
Health and diet-related queries are competitive and trust-sensitive. Without strong organic presence and a site engineered to educate then convert, qualified shoppers were finding bigger, less specialised brands first.
Educate the audience, then capture the intent.
We built an SEO and content programme around the high-intent terms low FODMAP shoppers actually use — then engineered the site to convert that traffic into enquiries.
An analytics layer sat under everything so each click, keyword and conversion fed back into the next optimisation.
SEO + content strategy
We identified high-intent low FODMAP and gut-health search terms and rebuilt site structure, product pages and blogs around them to rank and convert in a trust-sensitive category.
Conversion-focused UX
We tightened on-site experience and CRO so visitors were guided cleanly from awareness through education and into enquiry — no friction between problem and product.
Analytics-led growth framework
Custom dashboards tracked every click, conversion and keyword — turning gut-feel marketing into a continuous, data-led optimisation loop.
197 enquiries, 27 keywords, one quarter.
Inside three months, 27 keywords were sitting on page one of Google — including high-volume queries in the low FODMAP and gut-health space.
Website traffic lifted 39% quarter on quarter and the funnel converted 197 new enquiries — qualified prospects reaching the brand at exactly the moment they were looking for a solution.
The numbers behind the 90-day sprint.
A unique low FODMAP range, a trust-sensitive category and an audience that needed both education and access. Here's what SEO plus a tightened funnel delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.