How we delivered 8.3X ROI and 2,154 leads for ORIX Australia
Whitehat Agency has been instrumental in transforming our digital strategy at ORIX Australia. Their expertise in SEO, technical optimisation, and strategic link building has significantly improved our search visibility, lead generation, and ROI. Their data-driven approach and continuous campaign refinement have made a measurable impact on our online presence. If you're looking for a results-focused digital marketing partner, Whitehat Agency is the team to trust.
ORIX TeamORIX Australia
An enterprise brand — competing in a category that buys on visibility.
ORIX Australia is one of the country's most established fleet and mobility partners. The brand was strong but search visibility hadn't kept pace — high-intent buyers researching novated leases, fleet management and asset finance were finding competitors first.
The brief was sharp: lift organic visibility on commercial-intent terms, generate qualified leads at enterprise scale, and prove the SEO programme could be measured to the dollar — not the impression.
A data-led SEO programme, engineered for enterprise lead volume.
We built ORIX's growth strategy around four reinforcing workstreams. Each one stood on its own; together they compounded into an organic asset that lowered the cost of every future lead.
The starting point: a forensic audit of where ORIX was losing high-intent searchers. The end point: a programme that delivered 2,154 qualified enquiries in six months.
Targeted SEO strategy
High-value keyword targeting across fleet, novated lease and asset finance — focused on commercial-intent search, not just volume.
Technical and on-page optimisation
Site architecture, content structure and indexing rebuilt for performance — so Google could crawl, understand and reward ORIX's depth.
Lead-generation focus
Every page tuned to qualified enquiries — the click-to-form path rebuilt as the shortest in the category.
Authority-building outreach
High-quality backlinks earned from credible industry sources — lifting domain authority and the rankings of every page on the site.
2,154 leads, 245 page-one rankings, and an 8.3X return.
Within six months, ORIX Australia generated 2,154 qualified leads from the rebuilt SEO programme — at an 8.3X return on investment. Website traffic climbed 28.8% quarter on quarter as the brand reclaimed its share of the SERP.
By month five, 245 high-intent commercial keywords had landed on page one of Google — converting search demand into a compounding pipeline that strengthens with every quarter.
The numbers that moved the SERP.
An enterprise brand, a category bought on visibility and a brief to turn SEO into a measurable revenue engine. Here's what six months of disciplined organic growth delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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