How we delivered 25 enquiries in a single month for Norton Law Group — and 125 page-one rankings
Whitehat Agency delivered beyond expectations. In just months, we saw a spike in leads, traffic, and rankings. They truly understand performance-driven marketing.
GabriellaThe Norton Law Group
A leading family law firm — and a digital channel that didn't deliver.
The Norton Law Group is one of the most respected family and divorce law practices in its market. But the website wasn't doing what the brand deserved: paid campaigns were generating inconsistent enquiries, organic visibility on high-converting legal keywords was thin, and there was no cohesive strategy connecting the two.
Family law is one of the most emotionally charged search categories in Australia — and one of the most competitive. The brief was clear: build a digital programme that earns trust at first click and turns it into a qualified enquiry.
A full-funnel programme, built for one of Australia's most sensitive search categories.
We started with the audit — a deep look at where Norton Law's prospects were dropping out of the funnel — then rebuilt the digital programme around the moments that matter in a family law decision.
Three workstreams ran together, each tuned to the trust signals high-intent legal searchers look for before they pick up the phone.
SEO uplift
Deep audit, technical fixes and keyword-driven content built around the high-intent terms that drive family law enquiries across NSW.
High-converting paid campaigns
Google Ads campaigns engineered for quality, not quantity — every dollar tied to a searcher with genuine in-market intent.
Smart funnel optimisation
From ad click to form fill, every step rebuilt to maximise conversions and reinforce the trust a legal decision demands.
Live measurement loop
Tracked enquiry source, keyword and time to first contact — so we could improve the funnel inside the month, not after it.
25 enquiries in month one, 125 page-one keywords, and a 5% conversion rate.
In the first month alone, Norton Law Group generated 25 qualified enquiries from the rebuilt programme — at a 5% conversion rate from Google Ads. Inside the quarter, website traffic was 24% higher than the previous baseline, with momentum still building.
125 high-intent legal keywords climbed onto page one of Google across core service areas — giving the firm a compounding organic asset that lowers the cost of every future enquiry.
The numbers that moved the practice.
A high-trust legal category, a fragmented digital footprint and a brief to build a predictable pipeline. Here's what an integrated SEO and Google Ads programme delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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