How we cut KPMG's load time to 1.7 seconds and lifted engagement 19%
Whitehat Agency's web design team delivered exactly what they promised — speed and engagement. Within 90 days our average load time dropped to two seconds and user interaction jumped 19%. They've set a new benchmark for performance across KPMG's digital ecosystem.
Digital TeamKPMG
An authority site, weighed down by its own success.
KPMG Australia's knowledge-heavy website had become a victim of years of continuous publishing. Oversized media, legacy scripts and a sprawling navigation meant mobile visitors were waiting more than three seconds for content to render — and bouncing before they ever reached an insight.
The brand authority was intact. The page-speed economics were not. Each second of delay was shaving conversions off the high-intent journey to "Contact Us", and Core Web Vitals were quietly throttling the rankings of pages KPMG had invested years building.
A full-stack performance and UX overhaul, built to last.
We treated KPMG's site like an enterprise product, not a brochure: every template audited, every asset weighed, every script questioned. The goal was simple — render fast, navigate faster, and keep it that way long after we left.
Four parallel workstreams stripped the weight out of the front-end and stood up the governance KPMG needed to protect the wins post-launch.
Code and asset slimming
Audited every template, stripped unused libraries, inlined critical CSS and deferred non-essential JavaScript so the first paint landed under a second.
Next-gen hosting and caching
Migrated to an auto-scaling cloud platform with global edge delivery, Brotli compression and layered caching rules — near-instant time-to-first-byte across regions.
Experience-first navigation
Re-architected the menu, merged redundant sections and added contextual breadcrumbs to shorten the path from landing page to the right insight.
Real-time speed governance
Built a CMS performance bar that warns authors when a page risks exceeding size or speed thresholds — protecting the gains without developer intervention.
Sub-2-second pages, and a 19% lift in how users engage.
Within 90 days the average page load fell to 1.7 seconds, down from 2.9 — a 26% improvement in the sitewide page-speed score. Mobile visitors now reach KPMG's insights before they would have bounced under the old build.
User engagement climbed 19% on the back of a leaner layout and simplified navigation, with a measurable uplift in completed journeys to "Contact Us" as readers reached the CTAs faster.
The numbers that moved the dial.
An enterprise content site, years of accumulated weight and a brand that couldn't afford to feel slow. Here's what 90 days of disciplined performance engineering delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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