How we delivered 2X ROI and 73 qualified leads for East Wood Law in a single quarter
Whitehat Agency transformed our online presence. From 2X ROI to 73 high-quality leads in just a few months — these guys truly understand legal marketing.
Cameron EastwoodEast Wood Law
A dynamic firm — and a digital footprint that didn't match it.
East Wood Law had built a strong practice across business and personal law, but the digital channel wasn't keeping pace with the rest of the firm. Previous paid campaigns were returning less than a dollar for each one spent, organic visibility was patchy and traffic to the site had plateaued.
In a saturated legal market, the brief was sharp: lift visibility on the keywords that actually generate enquiries, and turn the site into a real lead-generation channel rather than a digital brochure.
SEO and paid, pulled together — and pointed at qualified enquiries.
Most agencies in this category run paid and organic on parallel rails. We treated them as one funnel. The SEO programme earned the slow, compounding traffic; the paid programme captured the high-intent searches today; and conversion-optimised landing pages turned both into actual enquiries.
Three workstreams ran together, all anchored to the same metric: cost per qualified lead.
SEO power moves
Comprehensive technical audit, on-page optimisation and a content programme built around the high-intent legal terms East Wood Law's buyers actually search.
Paid campaign reinvention
Restructured Google Ads around ROI, tight match types and compelling ad creative — every dollar tied to a relevant, in-market searcher.
Conversion-first optimisation
Mapped the user journey end to end, then rebuilt landing pages and service forms so the click-to-enquiry path was the shortest the firm had ever offered.
Quarterly measurement loop
Tracked engagement, rankings and lead source by week, so we could double down on the wins inside the quarter — not after it.
73 leads, 2X ROI, and a site that finally pulls its weight.
Inside 90 days, East Wood Law had generated 73 qualified enquiries from digital — at a 2X return on paid spend. Engagement on the site climbed 48% quarter on quarter as users found what they were looking for and stayed longer.
Twenty-five high-intent legal keywords reached page one of Google in the same window, giving the firm a compounding organic asset that lowers the cost of every future lead.
The numbers that moved the practice.
A growing legal firm, a stagnant digital channel and a brief to make the website earn its keep. Here's what 90 days of integrated SEO and paid delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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