eCommerce web design that converts browsers into buyers.
Beautiful stores don't drive revenue — stores designed around how buyers actually behave do. Whitehat's eCommerce web design team builds Shopify and WooCommerce stores from the revenue outcome backwards: conversion-first UX, product and collection pages that sell, and a checkout flow that removes every reason not to buy.
Trusted by teams at
We don't present a design and ask if you like it. We design to a conversion hypothesis, test it against revenue data, and iterate. Every decision from navigation to product page layout is justified by what moves buyers forward, not what looks impressive in a mockup.
Across our eCommerce redesign engagements, clients see an average 67% improvement in revenue per session after launch. Measured against the same traffic mix and product catalogue on the same platform, compared to the pre-redesign baseline.
We've been building on Shopify and WooCommerce since both platforms were niche. We know where each platform's native capabilities end and where custom code is worth the investment — so your store is built clean, not held together with workarounds.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
Every element your eCommerce store needs to convert at its full potential.
UX strategy, Shopify or WooCommerce design and build, and revenue reporting that ties every design decision to commercial outcomes.
eCommerce UX strategy
A UX strategy based on your customer's buying journey — from category browse to product evaluation to purchase decision — that maps every page and interaction to a conversion outcome before design begins.
Shopify/WooCommerce design
Full Shopify web design and WooCommerce store builds — homepage, category pages, product pages, cart and checkout — designed mobile-first, with a visual hierarchy that guides buyers toward purchase at every stage.
Product & collection pages
Product and collection page design and build that converts — imagery hierarchy, specification layout, social proof placement, cross-sells and upsells, and persuasion elements placed at the exact moments buyers need them.
Checkout optimisation
Checkout flow design that removes every friction point between cart and confirmation — form field reduction, trust signals, payment method display, abandoned cart trigger setup and post-purchase sequence.
Mobile-first development
Every store we build is mobile-first by default — because the majority of eCommerce traffic is mobile and a checkout experience that frustrates on mobile is revenue you're leaving for your competitors.
Revenue-per-session reporting
Post-launch revenue-per-session reporting that tracks the commercial impact of every design change — broken down by traffic source, device type and product category so you can see exactly what the investment returned.
Discover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real Web Design results from real Australian brands.
A snapshot of the Web Design work we've shipped. Real numbers, signed off by the team that ran them.
Eden Hair Extensions
The Meat Store
Wiise
Aldi
Coogee Bay Hotel
Easy ORA DBA
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
eCommerce web design questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
Shopify or WooCommerce — which platform should we choose?
Shopify is the right choice for most growing eCommerce brands — it's faster to launch, lower maintenance overhead, better native performance and has a richer app ecosystem for common requirements. WooCommerce makes sense when you need deep WordPress integration, highly custom functionality or have existing WordPress infrastructure. Our eCommerce web design team recommends the platform based on your catalogue size, team capability and revenue goals — not platform preference — and the ecommerce website design itself is built conversion-first either way.
How long does an eCommerce redesign take?
A standard eCommerce redesign takes 8–12 weeks from strategy to launch — UX strategy and wireframes in weeks 1–3, design in weeks 4–6, development in weeks 7–10, QA and launch in weeks 11–12. Larger catalogues or custom integrations extend the timeline. We prioritise launch over perfection and recommend a phased approach for complex stores.
Do you redesign existing stores or only build from scratch?
Both. For existing stores, we start with a conversion audit to identify the highest-impact changes before proposing a full redesign. Sometimes a focused product page and checkout rebuild delivers more revenue than a full redesign and costs a fraction of the price. We recommend the scope that matches your revenue opportunity, not the largest possible project.
How do you ensure the new design actually converts better?
We design to a conversion hypothesis, not an aesthetic preference. Every major design decision is tied to a specific conversion outcome and measured post-launch against the pre-redesign baseline. For stores with sufficient traffic, we A/B test key pages before full rollout so we have statistical evidence that the new design outperforms the old one before committing to the full launch.
Do you handle SEO during a redesign?
Yes. Every eCommerce redesign we deliver includes a full SEO migration plan — redirect mapping, canonical tag setup, meta data migration, structured data and Core Web Vitals benchmarking — so the redesign doesn't cost you organic traffic. We've seen poorly managed redesigns wipe 40% of organic revenue overnight; we make sure that doesn't happen.
How much does eCommerce web design cost in Australia?
A conversion-first eCommerce web design project at Whitehat scales with catalogue size, custom functionality and integrations. We scope to your revenue opportunity, not the largest possible build — sometimes a focused product page and checkout rebuild outperforms a full redesign. Across our redesigns, clients see an average +67% revenue per session, so the build pays back fast.
What makes a good ecommerce website design agency?
A good ecommerce website design agency designs to a conversion hypothesis and validates it against revenue, not aesthetics. Look for genuine Shopify and WooCommerce depth, mobile-first builds, an SEO migration plan and post-launch revenue reporting. Whitehat has built stores since both platforms were niche and delivers an average +67% revenue per session, backed by $650M+ generated for clients.
What's included in your eCommerce web design service?
Our eCommerce web design service includes eCommerce UX strategy, full Shopify or WooCommerce design and build, product and collection pages, checkout optimisation, mobile-first development and revenue-per-session reporting. Every project also carries a full SEO migration plan so you don't lose organic traffic. The result is conversion-first stores averaging a +67% revenue per session lift after launch.
Do you offer eCommerce web design and development across Australia?
Yes. We're a national team delivering eCommerce web design and development for brands in Sydney, Melbourne, Brisbane, Perth and the Gold Coast, all remote-first so location never limits the talent on your store. Whether you need a full Shopify or WooCommerce build or focused development work, every store is built conversion-first and averages a +67% revenue per session lift, backed by $650M+ generated for clients.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.