Dental web design that turns visitors into booked patients.
Most patients search for a dentist on their phone, scroll three results and book online or move on. Our dental web design is built for that moment: mobile-first, sub-2.1s load, integrated online booking, AHPRA-aware content and the trust signals that make a new patient choose you over the practice down the road. Average conversion lift on our rebuilds: +187%.
Trusted by teams at
Measured against the previous site at 60 days post-launch. Every redesign is benchmarked so you can see the before and after in numbers — not just in how it looks.
Under Google's 2.5s Core Web Vitals threshold. Faster sites rank higher, bounce less and book more — and most of your patients are browsing on a phone.
Accessibility 95+, Best Practices 95+, SEO 100. We don't treat performance as optional — it's baked into every dental website we ship.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
Six things every dental website design needs.
From UX research through to booking integration and ongoing SEO — here is what we build into every dental website design engagement.
Online booking integration
We connect your site to Nookal, Cliniko, HotDoc, Dentally or your preferred practice-management platform so patients book without picking up the phone. Fewer missed opportunities at every hour of the day.
Learn moreMobile-first, sub-2.1s design
The majority of new patients find a dentist on their phone. We design mobile-first and engineer for sub-2.1s LCP — so your site loads before they lose patience and click on a competitor.
Learn moreAHPRA-aware content and trust signals
Dental advertising in Australia sits under AHPRA guidelines — no testimonials, no misleading claims. We write copy that converts within those rules, and we surface the trust signals that matter: credentials, memberships, before-and-after photography (with consent), and verified Google Reviews.
Learn moreTreatment and service pages that rank
Each treatment — implants, Invisalign, general dentistry, emergency appointments — gets its own SEO-optimised page with clear pricing context, FAQs and a booking CTA. These pages capture high-intent search traffic and reduce the calls your front desk answers a dozen times a day.
Learn moreCore Web Vitals and speed optimisation
Image compression, font hosting, critical CSS, edge caching. We hit 92+ Lighthouse scores and sub-2.1s mobile LCP before launch — not as a nice-to-have, but as a non-negotiable requirement on every dental web design build.
Learn moreLanding pages and ongoing growth
Invisalign promotions, cosmetic dentistry campaigns, new-patient offers — we build dedicated landing pages that convert paid traffic without sending visitors to a generic homepage. Optional retainer for monthly iteration.
Learn moreDiscover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real Web Design results from real Australian brands.
A snapshot of the Web Design work we've shipped. Real numbers, signed off by the team that ran them.
Eden Hair Extensions
The Meat Store
Wiise
Aldi
Coogee Bay Hotel
Easy ORA DBA
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
Dental web design questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What does dental web design involve?
Dental web design covers everything that makes a dental practice website convert visitors into booked patients: UX research, mobile-first visual design, treatment page architecture, online booking integration, AHPRA-aware copywriting, speed optimisation and SEO structure. Done well, it is your highest-performing new-patient acquisition channel — our rebuilds average +187% conversion lift within 60 days.
How much does a dental website cost?
The scope — and therefore the investment — varies by practice size, number of treatment pages, the booking platform we integrate, and whether we handle content production. We quote fixed-price after a short discovery sprint so there are no surprise invoices. Claim your free design audit and we will scope the right engagement for your practice.
How do I choose a dental web design agency?
Look for three things: a portfolio of real dental or healthcare sites (not generic marketing agencies repurposing hospitality work), demonstrated understanding of AHPRA advertising guidelines, and measurable results — not just before-and-after screenshots but conversion and traffic numbers. We have been white-hat since 2013, have built healthcare and professional-services sites across Australia, and benchmark every rebuild at 60 days so you can see the lift.
Can you integrate online booking into our dental website?
Yes — booking integration is a standard deliverable on every dental web design build. We connect to Nookal, Cliniko, HotDoc, Dentally, Zanda and most other practice-management platforms via their APIs or embed codes. Patients book in real time without calling the front desk, and your team spends less time on the phone. Average uplift when booking is prominent and friction-free: materially higher than sites that hide it in the footer.
Do you write AHPRA-compliant content for dental websites?
Yes. Dental advertising in Australia is regulated under AHPRA guidelines — no patient testimonials, no misleading before-and-after claims, no price comparisons. We write all copy within those constraints while still making it persuasive: treatment explanations, practitioner credentials, accreditations and verified third-party reviews (Google, Healthengine) are all on the table. We have been navigating regulated-industry content since 2013.
How fast will our dental website load on mobile?
We target sub-2.1s Largest Contentful Paint on mobile at launch — that is our average across all builds. We achieve it through image compression, edge caching, optimised font loading and critical-CSS delivery. Google's threshold for a 'good' mobile load is under 2.5s; hitting 2.1s means your site ranks better, bounces less and converts more of the patients who find you on their phone.
Can you redesign our existing dental practice website?
Yes — we handle both refreshes (visual and UX update on your existing CMS, 4–8 weeks) and full rebuilds (new platform, new design system, full content rewrite, 8–14 weeks). We audit your existing site's conversion rate, speed and SEO before recommending which is right, because a rebuild is not always necessary. Either way, we benchmark against your current numbers at 60 days post-launch.
Will our dental website be built for local SEO and Google Maps?
Absolutely — dentist website design and local SEO are inseparable. We structure every treatment page for local search intent (e.g. 'Invisalign [suburb]'), implement correct schema markup (LocalBusiness, Dentist type), connect your Google Business Profile, and build internal links between suburb pages and treatment pages. Patients searching near your practice need to find you — not a competitor three kilometres away. We also offer a dedicated local SEO retainer if you want to accelerate that further.
How long does a dental web design project take?
A standard dental practice website — up to 15 pages, one booking integration, full copywriting — runs 6–10 weeks from kick-off to launch. Larger practices with multiple locations, extensive treatment libraries or a full brand refresh run 10–14 weeks. We work in 2-week sprints with weekly demos so you see the site come together throughout, never in a single big-bang reveal.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.