Web design for tradies that turns clicks into booked jobs.
Your customers are on their phones searching for a plumber, electrician, builder or landscaper right now. Whether you call it tradie web design, web design for tradesmen or trades website design — we build the same thing: a mobile-first site that loads in 2.1 seconds, puts your number one tap away, and converts searchers into booked jobs. Measured against your previous numbers at 60 days post-launch.
Trusted by teams at
Measured against the previous site at 60-day post-launch. Every tradie site we build is benchmarked so you see the actual lift in quote requests and calls.
Most tradie customers search on a phone between jobs. A 2.1-second mobile load means they stay, not bounce — and Google rewards speed with higher local rankings.
Zero algorithm penalties across 13 years of builds. Every trades website design we ship is built clean — no shortcuts that get you penalised six months later.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
Every lever tradie web design should pull.
Six services under one senior design and dev team: mobile-first builds, local SEO, click-to-call, quote forms, suburb pages and ongoing growth — all built for tradespeople who need more jobs, not more admin.
Mobile-first design built for trades
Trades customers search on phones between jobs. Every web design for tradies we build is designed mobile-first — thumb-friendly menus, large tap targets and a click-to-call button visible on every single page.
Learn moreQuote request and booking forms
A fast-loading form that captures the job type, suburb and contact details — pre-built for plumbers, electricians, builders, roofers and landscapers. Every lead lands straight in your inbox or CRM.
Service-area and suburb pages
We build dedicated suburb and service-area pages so you rank in every town and postcode you work in — not just your home suburb. Paired with Google Business Profile optimisation for local map-pack visibility.
Learn moreSpeed and Core Web Vitals
Sub-2.1s mobile LCP, sub-0.1 CLS, sub-200ms INP. Tradies' sites are often bloated page-builder installs. We rebuild for speed, optimise images, and tune for Google's performance benchmarks before launch.
Trust signals: licences, reviews and credentials
We design in your licence numbers, insurance details, review counts and trade association badges — the signals that turn a first-time visitor into a booked quote. Integrated with Google Reviews for live star ratings.
Local SEO and ongoing growth
Optional retainer for ongoing suburb-page expansion, local SEO, Google Business Profile management and new landing pages for each trade service. Your site keeps earning more quote requests as your business grows.
Learn moreDiscover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real Web Design results from real Australian brands.
A snapshot of the Web Design work we've shipped. Real numbers, signed off by the team that ran them.
Eden Hair Extensions
The Meat Store
Wiise
Aldi
Coogee Bay Hotel
Easy ORA DBA
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
Web design for tradies — your questions answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What does web design for tradies involve?
Tradie web design covers everything a trade business needs to win jobs online: a mobile-first site that loads under 2.1 seconds, a prominent click-to-call button, quote request forms, service-area and suburb pages for local SEO, trust signals (licences, reviews, insurance), and Google Business Profile setup. Every element is designed to generate more quote requests and calls — not just look good.
How much does a tradie website cost?
Tradie website design scales with the number of services, suburbs and integrations you need. A focused site for one trade in one area costs less than a multi-trade, multi-state build with booking system integration. We quote a fixed price after a short discovery sprint — no surprise invoices. Our fixed-price builds are scoped to deliver the +187% average conversion lift; book a free design audit and we'll outline the right scope for your business.
How do I choose a web designer for my trade business?
Look for a team that has built web design for tradesmen and tradies specifically — not just a generic agency. Ask to see real conversion lifts on previous tradie builds (we average +187%), check mobile load speeds (our average is 2.1s), and confirm they understand local SEO and Google Business Profile. A specialist in trades website design will ask about your service areas, your busiest trade type and how you currently receive leads.
Do tradie websites need click-to-call and quote forms?
Yes — these are the two highest-converting elements on any tradie website. Most tradie customers search on a phone while on-site or between jobs; they want to call or enquire immediately. We place a sticky click-to-call button on every page and build short, mobile-optimised quote forms that capture job type, suburb and contact details. Together these elements drive the +187% average conversion lift we see across tradie builds.
How do I get my trades business found locally on Google?
Local visibility comes from three layers we build together: suburb and service-area pages targeting the specific postcodes you work in, on-page local SEO with your trade type and location in the right headings and meta tags, and an optimised Google Business Profile with accurate categories, service areas and review generation. Combined, these put your business in the local map pack — where most tradie searches convert. Our local SEO work has contributed to $650M+ in client revenue since 2013.
What are service-area pages and do I need them?
Service-area pages are dedicated pages for each suburb or town you work in — for example, 'Plumber Parramatta' or 'Electrician Penrith'. They let you rank in every location you service, not just your home suburb. We build them with real local content (not copied boilerplate) so Google treats each as a genuine, unique page. Tradies who add suburb pages typically see a 35–60% lift in local organic traffic within 90 days.
How fast should a tradie website load on mobile?
Google's threshold for a 'good' Largest Contentful Paint (LCP) is under 2.5 seconds. Our tradie website builds average 2.1 seconds on mobile at launch. Page speed directly affects both rankings and conversions — a one-second improvement can lift conversion rates by 10–20%. Many trade business sites built on slow page builders load in 6–10 seconds on mobile, driving potential customers straight to a competitor.
Do you build websites for plumbers, electricians, builders and other trades?
Yes — we build tradie web design for the full range of trades: plumbers, electricians, builders, landscapers, roofers, painters, concreters, tilers, carpenters, HVAC technicians and more. Each build is customised to the specific trust signals, service types and local areas of your trade. We've generated $650M+ in revenue for clients across industries, and trades are a core part of our portfolio.
Can my existing site be redesigned, or do I need to start from scratch?
Both options work, and we recommend the right one after a free design audit. A 'refresh' (visual + UX update on your existing platform, 4–8 weeks) suits sites where the structure is sound but speed and conversion are low. A full rebuild (new platform, new design system, 8–12 weeks) suits sites where the foundation is holding back performance. Either way, we benchmark against your current conversion rate and measure the lift at 60 days post-launch.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.