SEO migration that protects your rankings through platform moves and redesigns.
A poorly managed site migration can wipe out years of organic authority overnight. Redirect errors, lost URL equity, broken internal linking, mis-configured canonicals — we have seen every way a migration can go wrong. Our SEO migration process — pre-migration audit, redirect mapping and post-launch monitoring — makes sure none of those things happen to you.
Trusted by teams at
We run a full technical audit before a single line of code changes — crawling your existing URL structure, mapping every ranking URL to a redirect destination and flagging every risk before it becomes a post-launch crisis. Prevention is always cheaper than recovery.
Not a marketing claim — a tracked outcome. We measure organic sessions and ranking positions against a pre-migration baseline and target net-zero traffic loss across the portfolio. Our redirect-mapping and post-launch monitoring programme is what makes that outcome repeatable.
The 4 weeks after launch are when migration problems surface. We monitor crawl reports, indexation data and ranking movements daily and issue rapid-response fixes within 24 hours if any issue emerges — before traffic loss compounds.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
Every phase of a rankings-safe site migration.
Pre-migration planning, launch-day support and a 4-week post-migration monitoring programme — so nothing slips through the cracks.
Pre-migration SEO audit
A full crawl of your existing site — top-ranking URLs, link equity, internal linking structure, canonical tags, sitemap and robots.txt — so we know exactly what needs protecting before the migration begins.
Redirect mapping (301s)
A complete URL-by-URL redirect map covering every ranking page, product, category and asset on the old site. Every redirect tested pre-launch to confirm correct destination and response code.
URL structure strategy
If your new platform changes URL structure, we design the new hierarchy to preserve ranking equity, maintain internal linking logic and align with your SEO strategy for the next 3–5 years.
Crawl & indexation monitoring
Post-launch crawl monitoring, Google Search Console indexation tracking and ranking comparison against the pre-migration baseline — run daily for 4 weeks to catch problems before they compound.
Post-launch reporting
Weekly reporting across the 4-week post-migration period covering crawl errors, indexation status, ranking movements and organic traffic against baseline — with a final 30-day report summarising outcomes.
Recovery plan if traffic drops
If organic traffic drops post-migration, we have a rapid-response recovery protocol — redirect re-audit, re-crawl request, indexation push and ranking triage — to identify the cause and reverse it as quickly as possible.
Discover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real SEO results from real Australian brands.
A snapshot of the SEO work we've shipped. Real numbers, signed off by the team that ran them.
Eden Hair Extensions
Salesforce
Tego Insurance
The Meat Store
Aston Homes
Awake Academy
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
SEO migration questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What is an SEO migration?
An SEO migration — also called website migration SEO — is the process of preserving and ideally improving a website's organic search performance through a major technical change: a platform switch (e.g. moving from WooCommerce to Shopify), a redesign, a rebrand or a URL structure change. Without dedicated SEO migration services, these changes commonly cause 20–50% organic traffic loss in the months following launch.
Why do site migrations cause ranking drops?
Ranking drops happen when link equity is lost through missing or incorrectly configured redirects, when Google encounters crawl errors on the new site, when canonical tags point to the wrong URLs, or when the new URL structure confuses Google's understanding of your site. Each issue is preventable with a proper pre-migration audit and redirect map — which is why we always start there.
How long does SEO migration take to stabilise?
Most well-managed migrations stabilise within 4–8 weeks. Rankings may fluctuate in the first 2–4 weeks as Google recrawls and re-indexes the new site — this is normal. The key is having monitoring in place so you can distinguish expected fluctuation from a genuine problem that needs intervention. Our 4-week post-launch programme is designed for exactly this window.
Do you support migrations to any platform?
We support migrations to and from all major platforms — Shopify, WooCommerce, Magento, Webflow, custom CMS builds and enterprise platforms. The SEO migration process is platform-agnostic: the audit, redirect mapping, indexation monitoring and post-launch reporting disciplines apply regardless of what you're moving to.
What if traffic drops after launch despite planning?
It happens occasionally, even with the best preparation. Our rapid-response recovery protocol kicks in immediately — we re-audit all redirects, push a re-crawl request to Google, triage ranking movements against pre-launch data and identify the specific cause within 48 hours. Early diagnosis is the difference between a small dip and a prolonged recovery.
How much do SEO migration services cost?
SEO migration is priced as a fixed project fee scaled to your site size, the complexity of the redirect map and the platform move involved — scaled from small sites up to large eCommerce catalogues. Prevention is far cheaper than recovery: an unmanaged migration commonly costs 20–50% of organic traffic, which is why we've maintained zero net traffic loss across every migration.
What's included in your SEO migration process?
Our SEO migration process runs in three phases: pre-migration (full crawl audit and URL-by-URL redirect map), launch support (tested 301 redirects, URL structure strategy) and a 4-week post-launch programme (daily crawl and indexation monitoring, weekly reporting, rapid-response recovery within 24 hours). This end-to-end discipline is how we've held zero net traffic loss across every migration we've managed.
When should we engage an SEO migration agency?
Engage an SEO migration agency before development starts, not after launch — ideally during the planning phase. Pre-migration auditing and redirect mapping prevent the ranking loss that's far costlier to recover; an unmanaged move commonly sheds 20–50% of organic traffic. Bringing us in early is how we've protected rankings to zero net traffic loss across every migration in 13 years.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.