The SEO audit that finds the fixes worth 412% organic growth.
Our SEO audit services have surfaced the gaps behind 412% average organic lift. As a senior SEO audit agency, we run a forensic website SEO audit — technical, content, links and competitors — then hand you a prioritised, revenue-ranked roadmap, not a 200-page PDF nobody reads.
Trusted by teams at
The roadmap our audits produce drives the lift — across 47 retainer clients in 2024–2025.
Every audit covers crawlability, Core Web Vitals, indexation, content gaps and link profile — no box left unticked.
Speed is a ranking factor and a conversion factor. Every technical SEO audit benchmarks your LCP against it.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
Every layer a website SEO audit should cover.
Six audit disciplines. One senior pod. A prioritised roadmap ranked by revenue impact, not a data dump. No black-hat shortcuts that get clawed back at the next algo update.
Technical SEO audit
A full technical SEO audit of crawlability, indexation, Core Web Vitals, site architecture, JS rendering, redirects and schema — the foundation everything else compounds on.
Learn moreContent & on-page audit
Topical authority gaps, keyword cannibalisation, thin and outdated pages, internal linking and on-page optimisation mapped to buyer-intent search demand.
Learn moreBacklink & authority audit
A forensic review of your link profile — toxic links, lost equity, anchor distribution and the digital-PR gaps your competitors are exploiting.
Learn moreCompetitor & SERP gap analysis
We benchmark you against the brands ranking above you, quantify the keyword and content gaps, and size the organic revenue you're leaving on the table.
Local & eCommerce checks
Google Business Profile, citations and map-pack signals for local sites; faceted nav, product schema and category templating for eCommerce — audited where they apply to you.
Learn morePrioritised roadmap & forecast
Every finding ranked by revenue impact and effort, with an organic forecast and the projected return — so you fix what moves the needle first, in-house or with us.
Discover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real SEO results from real Australian brands.
A snapshot of the SEO work we've shipped. Real numbers, signed off by the team that ran them.
Eden Hair Extensions
Salesforce
Tego Insurance
The Meat Store
Aston Homes
Awake Academy
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
SEO audit services questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What are SEO audit services?
SEO audit services are a forensic review of why your site does or doesn't rank — across technical health, content, backlinks and competitors. A senior SEO audit agency like Whitehat doesn't just list problems; we hand you a prioritised, revenue-ranked roadmap. The fixes our audits surface have driven 412% average organic lift across our retainer book.
How much does an SEO audit cost in Australia?
A standalone deep-dive SEO audit is scoped to site size and complexity, and the fee is credited back if you start a retainer. We also run a free 60-minute audit that surfaces your biggest wins. Either way you see the opportunity — and the projected return on $650M+ generated for clients — before committing to anything.
How do I choose an SEO audit agency?
Ask whether a senior strategist runs the audit, whether it covers technical, content and links (not just one), and whether you get a prioritised roadmap rather than a raw tool export. A 200-page automated PDF helps nobody. We hand you findings ranked by revenue impact and effort, so you know exactly what to fix first.
What's included in a technical SEO audit?
A technical SEO audit covers crawlability and indexation, Core Web Vitals and page speed (we benchmark to sub-2.5s LCP), site architecture, internal linking, redirects, canonicalisation, JavaScript rendering, structured data and mobile usability. These are the foundations everything else compounds on — fixing them alone often lifts rankings within 30–60 days.
How long does a website SEO audit take?
A full website SEO audit takes 5–10 business days depending on site size — long enough to crawl thoroughly and analyse competitors, short enough to act on while the data is fresh. The free 60-minute audit is same-week. You leave with a prioritised roadmap, not a data dump you have to interpret yourself.
Will the audit tell me exactly what to fix first?
Yes — that's the whole point. Every finding is ranked by revenue impact and implementation effort, so you tackle the high-value, low-effort wins first. We also forecast the organic lift the roadmap should deliver, the same approach behind 412% average growth across our clients, so you can prioritise with confidence.
Can I act on the audit with my own team?
Absolutely. Our SEO audit services are deliverable-first — you own the roadmap and can hand it straight to your in-house developers or agency. We provide briefs, QA tickets and acceptance criteria so your team can ship the fixes, the same process behind 412% average organic lift across our clients. We're here to execute the roadmap with you if you'd rather we did.
Do you check our backlinks for penalties?
Yes. The backlink portion of the audit reviews your full link profile for toxic and spammy links, lost equity, unnatural anchor patterns and the digital-PR gaps competitors are exploiting. We've run white-hat for 13 years with zero algorithm penalties, so we know exactly what a clean, climate-proof link profile looks like.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.