Lead generation SEO that doesn't just drive traffic — it delivers leads your sales team can close.
High organic traffic means nothing if the visitors aren't buyers. As a lead generation agency built on search, we run lead generation SEO programmes that attract the right audience — people who are actively looking for what you sell — and convert them through intent-matched landing pages, CRO and lead attribution that proves what organic is actually contributing to your pipeline.
Trusted by teams at
Not all organic traffic is equal. We build keyword strategies around commercial, transactional and high-intent informational queries — the searches people make when they're ready to buy, not just browsing. That means every page we create is attracting an audience worth converting.
Across lead generation SEO engagements, measured against a pre-engagement qualified lead baseline using your CRM and analytics attribution. We track pipeline impact, not just session counts, because traffic that doesn't convert is a vanity metric.
We treat conversion rate optimisation as part of the SEO programme, not a separate project. Every landing page we produce is designed to convert — clear value proposition, friction-reduced forms and calls to action that match the intent of the search query that brought the visitor there.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
Every lever a lead generation SEO programme needs.
Intent-matched SEO, CRO and attribution — all in one programme that reports on pipeline, not just traffic.
Keyword & intent mapping
A keyword strategy built on commercial and transactional intent — identifying what your buyers search for at each stage of the decision process, then mapping every keyword to a page purpose and conversion goal.
Lead-focused landing pages
Purpose-built landing pages designed to convert organic visitors into leads — matched to the specific search intent that brought them there, with clear value propositions, trust signals and friction-reduced lead capture.
On-page & technical SEO
The full technical foundation — site speed, mobile performance, structured data, internal linking and on-page optimisation — so your lead-focused pages rank and load fast for the buyers you're targeting.
CRO & conversion testing
A/B testing on headlines, form layouts, CTAs and page structure — informed by heatmaps and session recordings — so we improve conversion rate alongside organic traffic, compounding lead volume from the same ranking positions.
Lead attribution & tracking
GA4 goal configuration, call tracking setup and CRM integration that attributes leads back to the specific organic keyword, page and campaign that generated them — so your reporting is built on real pipeline data.
Pipeline reporting
Monthly reporting on qualified leads from organic, cost per lead vs. paid channels, keyword-to-lead attribution and pipeline contribution — giving you a clear ROI case for the SEO programme every month.
Discover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real SEO results from real Australian brands.
A snapshot of the SEO work we've shipped. Real numbers, signed off by the team that ran them.
Eden Hair Extensions
Salesforce
Tego Insurance
The Meat Store
Aston Homes
Awake Academy
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
Lead generation SEO questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What is lead generation SEO?
Lead generation SEO — sometimes called SEO lead generation — is the practice of combining search engine optimisation with conversion rate optimisation to attract high-intent organic visitors and convert them into qualified leads. It differs from general SEO by prioritising commercial and transactional keywords over informational traffic, and by measuring success in pipeline contribution, not just organic session counts.
How is lead generation SEO different from eCommerce SEO?
eCommerce SEO optimises for product and category page rankings that drive direct online purchases. Lead generation SEO optimises for service and solution queries that drive enquiries, form submissions, phone calls and demo requests from buyers who want to speak with someone before committing. Different intent patterns, different page designs and different conversion funnels — but the underlying SEO disciplines are similar.
How do you measure qualified leads from organic?
We configure your analytics and CRM to attribute leads back to their organic source — the keyword, the landing page and the session path. We define a 'qualified lead' with your sales team upfront (typically a form submission or call that meets your minimum criteria), then track and report on that metric monthly, not just raw enquiry volume.
Do you work with our CRM and sales team?
Yes. Lead attribution only works when organic activity is connected to your CRM. We integrate with HubSpot, Salesforce, Pipedrive and most major CRM platforms, and we work with your sales team to define what a qualified lead looks like so our reporting reflects the pipeline outcomes that matter to your business.
Can you help with both B2B and B2C lead generation?
Yes. B2B and B2C lead generation SEO share the same core disciplines — intent mapping, landing page optimisation, attribution tracking — but differ in keyword strategy, content depth and conversion funnel design. B2B typically requires longer-form content targeting decision-makers and longer sales cycle attribution; B2C is higher volume with shorter paths to enquiry. We've delivered +240% qualified lead growth across both models.
How much does lead generation SEO cost?
Lead generation SEO is priced by your market's competitiveness, the number of intent-matched pages required and the CRO and attribution work involved. Because organic leads compound without ongoing ad spend, cost per lead usually falls well below paid channels over time. After a free audit we quote against pipeline impact — our clients average +240% qualified leads in 9 months.
What makes a good lead generation agency for SEO?
A good lead generation agency measures success in qualified pipeline, not vanity traffic — building keyword strategies around commercial intent, designing landing pages to convert, and attributing every lead back to its organic source in your CRM. Demand white-hat methods (we've had zero penalties in 13 years) and proof of pipeline outcomes: ours is +240% qualified leads in 9 months.
How long does lead generation SEO take to deliver leads?
Intent-matched pages and CRO improvements can lift conversion within the first 60–90 days, while organic rankings for commercial queries build over 4–6 months. Because we optimise conversion alongside traffic, lead volume compounds from the same rankings rather than waiting on traffic alone. Across our engagements, clients average +240% qualified leads from organic within 9 months.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.