SaaS SEO that fills your trial pipeline with the right users, not just traffic.
Most SaaS SEO programmes chase page views. Ours chases trial signups. As a SaaS SEO agency we map every piece of content to a point in your buying journey — from problem-aware to decision-ready — and build the keyword, content and technical foundation that turns organic search into a compounding acquisition channel.
Trusted by teams at
We don't optimise for sessions. Every keyword we target and every page we build is mapped to a trial signup, demo request or pricing visit — so the programme pays for itself in pipeline, not vanity numbers.
Across SaaS clients in competitive verticals, non-brand organic only. Measured from pre-engagement baseline against actual product signups attributed to organic, not modelled projections.
Feature pages that rank for job-to-be-done keywords. Comparison and alternative pages that capture bottom-of-funnel intent. Thought-leadership that builds the brand trust that turns clicks into committed users.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
The full-funnel SaaS SEO agency programme that turns search into signups.
A complete engagement covering keyword strategy, content production, technical SEO and pipeline reporting — built for SaaS buying journeys, not generic traffic growth.
SaaS keyword & intent mapping
Deep keyword research segmented by funnel stage — problem-aware, solution-aware, product-aware and decision-stage — so every page targets users who are actually close to signing up, not just researching.
Feature & comparison pages
Optimised feature pages that rank for job-to-be-done searches, plus head-to-head comparison pages targeting users actively evaluating you against alternatives — one of the highest-converting SaaS content types.
Alternative pages (vs. competitor)
Purpose-built '[Competitor] alternative' pages targeting high-intent switcher traffic. We research the specific pain points users cite when leaving competitors and address them directly in the page.
Technical SEO
Site architecture, crawlability, page speed, Core Web Vitals, schema markup and indexation — the technical foundation that lets your content rank and compounds authority across your whole domain over time.
Content strategy & production
A full content calendar mapped to search demand across your funnel — from awareness blog content to bottom-of-funnel landing pages. We write it, optimise it and update it as your product and market evolve.
Pipeline reporting
Monthly reports connecting organic to trial signups, demo requests and MRR — not impressions and clicks. You see the organic pipeline contribution so you can compare SEO CAC against paid channels directly.
Discover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real SEO results from real Australian brands.
A snapshot of the SEO work we've shipped. Real numbers, signed off by the team that ran them.
Eden Hair Extensions
Salesforce
Tego Insurance
The Meat Store
Aston Homes
Awake Academy
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
SaaS SEO questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What do SaaS SEO services include and how are they different from regular SEO?
SaaS SEO services apply organic search strategy specifically to software products. The key difference is funnel structure — SaaS buyers move from problem-aware to solution-aware to product-aware over weeks or months, and the content strategy must map to each stage. That funnel-first approach is why choosing an SEO agency for SaaS matters: success is measured in trial signups and MRR, not sessions or rankings.
How long does it take to see organic trial signups from SaaS SEO?
Technical and on-page wins can appear within 60 days. Organic trial signups from new content typically build over 4–8 months as pages gain authority and rank for competitive keywords. The pipeline compounds significantly in months 9–18 as the content library grows and authority builds across the domain.
Should a SaaS company invest in SEO or paid acquisition first?
Most SaaS companies see the best outcomes running both in parallel, and a specialist SaaS SEO agency will tell you the same. SEO has a higher upfront time cost but a compounding return and a CAC that typically drops to 20–30% of paid over 12 months. We recommend starting SEO early and scaling spend as organic pipeline evidence accumulates — usually within the first 6 months.
What are 'alternative pages' and why do SaaS companies need them?
Alternative pages target users actively searching for '[Competitor] alternatives' — one of the highest-conversion keyword types in SaaS because the user is already decided to leave a competitor and is comparing options. A well-built alternative page can become one of your top trial-acquisition assets within 6 months of publication.
How do you attribute organic SEO to SaaS trial signups?
We set up or audit your analytics to track organic-attributed signups, demo requests and MRR through to your product. Monthly pipeline reports show organic's contribution alongside paid channels — so you can compare CAC and make resourcing decisions based on evidence, not assumptions.
How much does a SaaS SEO agency cost?
Our SaaS SEO services are scoped to your funnel complexity, keyword competitiveness and content volume. Because we report organic-attributed trial signups, demo requests and MRR — not sessions — the retainer is justified by pipeline. We've generated $650M+ in client revenue, and our SaaS clients average +340% organic trial signups in 12 months.
What makes a good SaaS SEO agency?
A good SaaS SEO agency maps content to your buying funnel — problem-aware through decision-ready — and measures trial signups and MRR, not rankings. Look for product-led content skills (feature, comparison and alternative pages), proper signup attribution and a clean record. We've run white-hat only for 13 years with zero penalties and average +340% organic trial signups in 12 months.
What's included when you hire an SEO agency for SaaS?
Hiring our SEO agency for SaaS gets you funnel-mapped keyword research, feature and comparison pages, competitor alternative pages, technical SEO, full content production and pipeline reporting tied to trial signups and MRR. Every page is mapped to a signup, demo or pricing visit — not page views — which is how our SaaS clients average +340% organic trial signups in 12 months.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.