B2B SEO that shortens your sales cycle and fills the top of your pipeline.
B2B buying decisions take 90–180 days and involve 6–10 stakeholders. Generic SEO misses the nuance. As a specialist B2B SEO agency, we build the keyword strategy, thought-leadership content and authority signals that position your brand at every stage of that cycle — so your sales team gets warmer inbound and shorter deals.
Trusted by teams at
We report on marketing-qualified and sales-qualified leads from organic — not sessions, not impressions. Every keyword and content investment is justified by its contribution to pipeline, not vanity metrics.
Across B2B clients in services, technology and professional categories. Non-brand organic only, measured against pre-engagement MQL baseline and verified through CRM attribution.
We map content to every stage — awareness, consideration, evaluation and decision — so your brand is present at each touchpoint as a buyer builds consensus internally and narrows their shortlist.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
The complete B2B SEO programme — from first impression to sales-ready lead.
One senior-led engagement combining keyword strategy, decision-maker content, thought leadership, technical SEO and pipeline reporting — built for long B2B buying cycles.
B2B keyword & intent research
Keyword research segmented by buyer role and funnel stage — from category-awareness searches through to vendor-comparison and RFP-preparation queries. Prioritised by commercial intent and pipeline potential, not search volume alone.
Decision-maker content strategy
A content plan built around the specific questions, objections and information needs of the 6–10 stakeholders involved in your typical deal — from the end user's functional concerns to the CFO's ROI requirements.
Thought-leadership & pillar content
Long-form pillar pages, research-backed reports and opinion pieces that establish your brand as the authority in your category — the content that earns backlinks, generates shares and builds the trust that shortens sales cycles.
Technical SEO
Full technical audit and ongoing optimisation — crawlability, site architecture, Core Web Vitals, schema markup and indexation — so your content ranks at full potential and the domain authority compounds over time.
Digital PR & authority
High-authority backlinks and brand mentions in Australian and international trade publications relevant to your buyers — building the off-page authority that tells Google your brand deserves to rank for competitive commercial terms.
Pipeline & revenue reporting
Monthly reports showing organic-attributed MQLs, SQLs and closed revenue — tied to your CRM. Unlike most B2B SEO services, you see exactly what organic is contributing to pipeline, what it cost, and how the ROI compares to your other acquisition channels.
Discover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real SEO results from real Australian brands.
A snapshot of the SEO work we've shipped. Real numbers, signed off by the team that ran them.
Eden Hair Extensions
Salesforce
Tego Insurance
The Meat Store
Aston Homes
Awake Academy
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
B2B SEO questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What is B2B SEO and why does it need a specialist approach?
B2B SEO optimises for buyers in complex, multi-stakeholder purchasing processes — often with 90–180 day sales cycles, low search volume but high commercial value per keyword, and content needs that span the full committee of people involved in the decision. A specialist B2B SEO company maps strategy to pipeline outcomes, not traffic volume — which is why a dedicated B2B SEO agency consistently outperforms a generalist for complex deals.
How do you measure B2B SEO success when deals take months to close?
We measure organic-attributed MQLs and SQLs in the short term and organic-attributed revenue in the medium term — both tracked through to your CRM. We also track leading indicators (branded search growth, return visit rate, content engagement by job title) that predict pipeline before deals close.
Can B2B SEO compete with paid search for lead generation?
Yes — and at a much lower cost per lead over time. B2B paid search CAC is typically 3–5× higher than organic over a 12-month horizon. Organic compounds as content and authority accumulate, while paid stops the moment you stop spending. Most B2B companies we work with see organic overtake paid as their primary lead source within 18 months.
How does thought-leadership content help B2B SEO?
Thought-leadership content earns backlinks from trade publications and industry sites — which builds domain authority and improves rankings for all your commercial keywords. It also keeps your brand present across the 90–180 day research period that precedes most B2B deals, so you're familiar when it comes time to shortlist vendors.
Do you work with B2B companies in niche or technical industries?
Yes — the majority of our B2B clients operate in specialist verticals including professional services, industrial supply, B2B technology and managed services. Niche industries often have lower competition for high-intent keywords, meaning well-executed SEO can deliver outsized pipeline results faster than in consumer categories.
How much do B2B SEO services cost?
Our B2B SEO services are scoped to your sales cycle, keyword competitiveness and content volume. Long, multi-stakeholder B2B deals reward depth, so most programmes sit above the entry tier. We've generated $650M+ in client revenue, and we price every engagement against expected pipeline — so the retainer is justified by organic-attributed MQLs, not guesswork.
What makes a good B2B SEO agency?
A good B2B SEO agency reports on pipeline, not page views — tying organic to MQLs, SQLs and closed revenue through your CRM. Look for senior strategists who understand 90–180 day buying cycles and multi-stakeholder content, plus a clean white-hat record. We've run white-hat only for 13 years with zero penalties, and average +180% qualified organic leads in 9 months.
How long do B2B SEO services take to generate qualified leads?
Most B2B SEO programmes show leading indicators — branded search and content engagement by job title — within 90 days, with organic-attributed MQLs building over 6–9 months as authority compounds. Our B2B clients average +180% qualified organic leads in 9 months. Long sales cycles mean the pipeline keeps growing well past the first year as content matures.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.