Amazon SEO that gets your products found — and keeps them ranked.
Amazon's A9 and A10 algorithms reward relevance, conversion rate and seller authority — not just keyword density. We combine deep algorithm knowledge with high-converting listing copy and A+ content to move your products up the search results and keep them there as the marketplace evolves.
Trusted by teams at
Amazon's A9 and A10 algorithms weigh relevance, conversion rate, seller performance and external traffic signals differently from Google. We know the levers that move Amazon rankings and apply them systematically across your catalogue.
Across Amazon sellers and brand owners we've optimised for. Non-sponsored revenue only, measured from a pre-engagement baseline against actual Amazon sales attributed to organic search placement.
A well-ranked listing that doesn't convert wastes the rank. We write listing copy — titles, bullets, descriptions — and create A+ content designed to beat the conversion rate of your competitors and improve organic rank in the process.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
Every Amazon SEO lever — keyword to conversion.
A complete listing optimisation and content programme for Amazon — covering search visibility, conversion rate and the review signals that reinforce both.
Amazon keyword research
In-depth keyword research using Amazon-specific tools — identifying high-volume search terms, long-tail buyer queries and backend keyword opportunities that your listings aren't currently capturing.
Listing optimisation (title, bullets, description)
Full rewrite of your product titles, bullet points and descriptions — structured for the A9/A10 algorithm and written in the buyer language your customers use when they're ready to purchase.
A+ Content creation
Premium A+ Content (formerly Enhanced Brand Content) — comparison charts, lifestyle imagery briefs, structured feature sections and brand story modules that improve conversion rate and reduce returns.
Backend search terms
Full optimisation of Amazon's backend search term fields — including alternate spellings, Spanish terms (where relevant), abbreviations and long-tail variants that don't fit in the visible listing but contribute to indexation.
Review strategy
A sustainable review acquisition strategy that complies with Amazon's terms — including Vine enrolment where applicable, post-purchase follow-up sequences and product insert guidance to build social proof that improves both conversion and rank.
Revenue & rank reporting
Monthly reports tracking organic search rank, organic revenue, conversion rate and session-to-sale ratio for every optimised ASIN — so you can see exactly what the programme is returning in Amazon revenue terms.
Discover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real SEO results from real Australian brands.
A snapshot of the SEO work we've shipped. Real numbers, signed off by the team that ran them.
Eden Hair Extensions
Salesforce
Tego Insurance
The Meat Store
Aston Homes
Awake Academy
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
Amazon SEO questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What is Amazon SEO and how does it differ from Google SEO?
Amazon SEO optimises product listings for Amazon's A9 and A10 search algorithms — which rank products based on relevance, conversion rate, seller performance history and external traffic signals, not domain authority or backlinks. The goal is to appear in the top organic positions when a buyer searches for your product category within the Amazon marketplace.
How long does Amazon SEO take to improve rankings?
Listing optimisation and backend keyword updates can produce ranking improvements within 2–4 weeks as Amazon re-indexes the listing. A+ Content changes take 7–14 days to go live. Sustained organic revenue growth — where the compound effect of improved rank, conversion rate and review velocity kicks in — typically appears within 60–90 days of implementation.
What is A+ Content and does it help Amazon SEO?
A+ Content (previously Enhanced Brand Content) replaces the standard product description with a richer visual and text format — comparison charts, feature images and brand story sections. It improves conversion rate, which is a direct input into Amazon's ranking algorithm. Higher-converting listings rank higher organically. Most brand-registered sellers see a 10–25% conversion improvement after A+ Content is implemented.
Can you help with both FBA (Fulfilled by Amazon) and FBM (Fulfilled by Merchant) listings?
Yes. Our Amazon SEO work applies to both fulfilment models. FBA listings have inherent advantages in Amazon search (Prime badge, Amazon fulfilment trust signals) but the listing optimisation strategy — keywords, copy, A+ content, backend terms — is the same for both. Where relevant, we advise on fulfilment model decisions as part of the broader ranking strategy.
Do you run Amazon Sponsored Ads as well as Amazon SEO?
Our Amazon SEO service focuses on organic ranking — listings, A+ content, keyword strategy, review velocity and the conversion signals that drive organic placement. We can advise on how sponsored ad data informs organic keyword strategy, and we work alongside your paid media team or partner agencies to ensure the organic and paid approaches are aligned and not cannibalising each other.
What does an Amazon SEO agency actually do?
We research the terms shoppers use, rewrite titles, bullets and backend search terms against them, build A+ content that lifts conversion, and work the review and rating signals A10 weighs. Ranking and conversion are the same job on Amazon — a listing that does not convert will not hold position. Our sellers average +195% organic revenue in 6 months.
Do you offer Amazon SEO in Melbourne and other Australian cities?
Yes. Amazon SEO is national work — the marketplace is amazon.com.au, not a local map pack — so we run it identically for sellers in Melbourne, Sydney, Brisbane, Perth and Adelaide. What changes by seller is the category, the competition and the fulfilment model, not the city you operate from.
Can you work as an Amazon SEO consultant with our in-house team?
Yes. Where you already have people running the account, we work as consultants: keyword and competitor research, a prioritised listing-by-listing fix list, and templates your team applies at pace. You keep execution in-house and we bring the algorithm knowledge. Plenty of our sellers start here before moving to full management.
How do you optimise a listing for the A10 algorithm?
A10 leans harder on genuine sales velocity, click-through and off-Amazon traffic than A9 did, so keyword stuffing has less effect than it once had. We work the whole chain: discoverable titles and backend terms, images and A+ content that convert the click, then reviews and pricing to hold the velocity that keeps the rank.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.