Marketplace SEO that gets your listings found across every platform you sell on.
Catch, eBay, Etsy, Amazon AU — each marketplace has its own ranking algorithm, its own keyword signals and its own content rules. We know them all, and we run a single coordinated strategy across every channel you sell on so no listing is left behind.
Trusted by teams at
You shouldn't need a separate agency for every marketplace you sell on. We manage keyword research, listing copy and content strategy across all your channels from a single coordinated team.
Across marketplace SEO engagements. Measured against a pre-engagement revenue baseline, channel by channel, so you can see exactly where growth is coming from.
Cassini on eBay, A9 on Amazon, Etsy's own search — each ranks listings differently. We tailor optimisation to the specific signals each algorithm rewards, not a one-size-fits-all template.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
Every lever a marketplace SEO programme needs.
One team across every platform, with reporting that ties every optimisation to revenue.
Marketplace keyword research
Platform-specific keyword research for each marketplace you sell on — search volume, buyer intent and competitive gap analysis across Catch, eBay, Etsy and Amazon AU.
Listing optimisation per platform
Title, bullet points, description, backend keywords and image alt text — rewritten to each marketplace's ranking requirements, not a copy-paste job across channels.
Cross-platform content strategy
A coordinated content calendar that adapts your brand story and product messaging for each marketplace's audience, format requirements and search behaviour.
Competitor analysis
We audit your top competitors on every platform, reverse-engineer what's earning them organic visibility, and build a differentiated strategy that closes the gap.
Review & rating strategy
Reviews are a ranking signal on every major marketplace. We help you build a compliant review generation strategy that lifts your rating and reinforces your organic position.
Revenue reporting by channel
Monthly reporting broken down by marketplace, product category and keyword cluster — so you know exactly which channels and optimisations are driving revenue growth.
Discover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real SEO results from real Australian brands.
A snapshot of the SEO work we've shipped. Real numbers, signed off by the team that ran them.
Eden Hair Extensions
Salesforce
Tego Insurance
The Meat Store
Aston Homes
Awake Academy
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
Marketplace SEO questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What is marketplace SEO?
Marketplace SEO is the practice of optimising product listings on platforms like eBay, Etsy, Amazon AU and Catch to rank higher in each marketplace's internal search results. It covers keyword research, listing copy, backend fields, imagery, pricing signals and review strategy — all tuned to the specific algorithm each platform uses to decide which listings appear first.
Is marketplace SEO different from Google SEO?
Yes, significantly. Google ranks web pages using hundreds of signals — backlinks, content depth, technical factors. Marketplaces rank listings using transaction signals (conversion rate, sales velocity, return rate), relevance signals (keyword match in title and description) and trust signals (seller rating, reviews). A different discipline, though the underlying keyword research skills overlap.
Do you work across all major Australian marketplaces?
We work across Catch, eBay Australia, Etsy and Amazon AU. Each platform gets a tailored optimisation approach aligned to its specific ranking algorithm and audience. If you sell on a marketplace not listed here, let us know during your audit and we'll assess our capability to support it.
How long does marketplace SEO take to show results?
Most clients see measurable uplift in listing impressions within 30 days and organic revenue growth within 60–90 days. The speed depends on how competitive your categories are and the current state of your listings. We set a pre-engagement baseline on day one so every gain is attributed accurately.
Can you help if we only sell on one marketplace?
Absolutely. While our multi-platform approach compounds results for sellers on multiple channels, the same research, copywriting and strategy disciplines apply to a single-platform programme. We'll focus the entire engagement on the one marketplace that matters most to your business.
How is SEO for marketplaces different from optimising your own store?
On your own site you control the technical foundation, the URLs and the content. On a marketplace you control a listing and nothing else, so the work shifts entirely to relevance, conversion rate and seller signals inside somebody else's algorithm. Each platform ranks differently, which is why a single template across all of them underperforms.
Do you run marketplace SEO audits?
Yes, and it is usually where we start. An audit covers keyword coverage against real shopper terms, title and attribute completeness, image and content quality, review and rating position against your category, and where each listing sits today. You get a prioritised fix list ranked by revenue impact, yours to keep.
Can one marketplace agency manage listings across several platforms at once?
That is the point of using one. eBay, Etsy, Amazon AU and Catch each rank on different signals, but the underlying research and the product data feeding every listing are shared. Running them together stops the contradictory titles and attribute gaps you get when a different person owns each channel.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.