How a hyper-local Google Ads rebuild lifted The Green Elephant's leads by 983%
Whitehat Agency turned our Rosebery centre's quiet phones into nonstop tour bookings almost overnight. Enquiries soared, waitlists filled, and we finally have the visibility our families deserve.
StavrosFounder, The Green Elephant
Award-winning centres that families couldn't find online.
The Green Elephant runs award-winning, family-owned early-learning centres in Rosebery, Waterloo, Beaconsfield and Horsley Park. The reputation is strong; the digital programme behind it wasn't pulling its weight.
Their existing Google Ads campaigns lumped every centre into one ad group, broad-match keywords burned through budget on irrelevant searches, and there was no remarketing — so tour enquiries flatlined even as new centres opened. The handful of parents who did click landed on slow, one-size-fits-all pages with the 'Book a Tour' button buried below the fold.
A hyper-local rebuild — by suburb, by age, by intent.
We rebuilt the entire paid programme around the way parents actually search for childcare. Every suburb, every age group, every centre got its own focused funnel — with landing pages built to convert tour enquiries fast.
Then we layered remarketing and CRO discipline on top, so window-shopping parents were re-engaged with the right reassurance signals at the right moment.
Hyper-local Google Ads re-architecture
Split the account by suburb and age group ('childcare Rosebery', 'preschool Rosebery'), introduced SKAGs and layered negative keywords to slash wasted spend.
Tour-ready landing hubs
Built lightning-fast pages for every centre with virtual tour video, educator bios and sticky 'Book Your Visit' buttons proven to lift conversion intent.
Parent-proof ad extensions
Fee transparency, sustainability credentials and 4.9-star ratings surfaced inside the SERP — lifting Quality Score and click-through rate together.
Full-funnel remarketing
Synced Meta and YouTube audiences to re-engage window-shopping parents with child-led learning reels and limited-spot reminders.
CRO sprints
A/B-tested reassurance headlines ('Family-Owned Since 2015'), colour psychology and risk-reversal copy ('No-Obligation Tour') — driving record enquiry-completion rates.
Quiet phones, packed waitlists.
Within three months, lead volume jumped 983% as qualified parents flooded the tour and waitlist pipeline. Meta retargeting drove conversions up 1,560%, turning ad clickers into booked centre visits at record pace.
Across the campaign, 5,500 brand-new high-intent users discovered The Green Elephant for the first time — and cost per acquisition fell 30%, so every ad dollar reached further than before.
The numbers that filled the centres.
Four early-learning centres, four very different catchments, one paid programme. Here's what a hyper-local rebuild delivered in 90 days.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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