How a smart Google Ads rebuild delivered Tutoring for Excellence 220 leads in 90 days
Whitehat Agency transformed our Google Ads performance beyond our expectations. Their strategic, data-driven approach helped us achieve a 4X ROI, generate 220+ high-quality leads, and significantly reduce our CPA by 43%. The team was proactive, transparent and truly understood our business goals. Thanks to Shuey and Anuja, we now have a steady flow of leads and a highly optimised ad strategy.
Sara DruettTutoring for Excellence
Strong demand for tutoring. A paid programme that wasn't capturing it.
Tutoring for Excellence is a premier tutoring service with a real audience problem — too many parents searching, and not enough of them being captured by the paid programme.
CPA was high, lead flow was inconsistent campaign to campaign, and the team couldn't scale Google Ads spend without blowing the budget. They needed a PPC partner who would balance growth, cost and lead quality.
Data-driven PPC, focused on cost per lead.
We rebuilt the entire Google Ads programme around one outcome: high-intent tutoring enquiries at the lowest sustainable cost per lead.
Smart bidding, tighter keyword strategy and weekly testing rhythm meant every campaign was being learned from and optimised against real lead data — not just impressions and clicks.
Optimised PPC campaigns
Implemented smart bidding strategies, refined keyword targeting and rewrote ad copy to attract high-intent parents actively shopping for tutoring.
Budget allocation for efficiency
Reallocated spend toward the best-performing campaigns at a granular level, pulling cost per lead down significantly without losing volume.
A/B testing + ongoing adjustments
Continuous testing of ad variations, bidding strategies and audience segments — so every week's data improved the next week's results.
Predictable lead flow, at half the cost.
Across the first 90 days, the programme delivered 220 new qualified leads to Tutoring for Excellence — at a cost per acquisition 43% lower than before.
And because every lift was tied back to real lead data, the team can now scale spend with confidence — every dollar accounted for, every campaign tied to a measurable enquiry.
The numbers that filled the timetable.
A premier tutoring service stuck on a high-CPA paid programme. Here's what a 90-day data-driven Google Ads rebuild delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.