How C3 Education added 355 leads in 90 days with an integrated SEO + Google Ads programme
Whitehat Agency has been instrumental in growing our online presence. Their SEO expertise and strategic Google Ads management have significantly increased our traffic and leads. We're extremely pleased with the results and ongoing support.
C3 EducationMarketing Team
A fast-growing institution, slowed down by fragmented digital.
C3 Education is a growing academic institution with strong reputation and an ambitious enrolment pipeline. The digital programme behind the scenes wasn't keeping pace with what the brand was trying to achieve.
Lead volume from paid campaigns was low, keyword visibility was patchy, and SEO and Google Ads were running in separate silos — so neither could compound on the other. The team needed every dollar to be visible, measurable and tied to a real enrolment outcome.
SEO and Google Ads, run as one integrated programme.
We rebuilt the Google Ads account around enrolment intent, then layered in an SEO programme that targeted the same searches with content built to convert.
With full-funnel tracking across both channels, every keyword, every page, every campaign was scored against one shared metric: qualified leads into the enrolment pipeline.
Performance-driven paid campaigns
Restructured Google Ads around enrolment intent, lifted ad relevance and used smart bidding to bring CPL down while pushing conversion intent up.
SEO for long-term growth
A focused content and backlink programme targeting the highest-value educational keywords — building authority that keeps compounding after the campaign ends.
Synergised PPC + SEO strategy
Full-funnel tracking and shared data aligned both channels around the same audience — maximising visibility across paid and organic without overlap.
Technical + content improvements
Ensured the site was fully optimised for search and user experience, so every campaign click landed on a page built to convert.
Paid and organic, working as a single growth engine.
Inside three months C3 Education added 355 new leads to the enrolment pipeline, returned 3× on paid investment and ranked 223 keywords on page one of Google.
Site traffic grew 42% year on year — and because SEO and Ads were aligned end to end, every win in one channel reinforced the other.
The numbers that filled the enrolment pipeline.
A fast-growing academic institution with fragmented digital. Here's what 90 days of integrated SEO and Google Ads delivered.
Words from the people paying us.
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