How we delivered 3X ROI and 496 enquiries for MWNS in 90 days
Whitehat Agency has been instrumental in revolutionising our digital marketing strategy. Their adept handling of SEO and Google Ads led to a remarkable 3X ROI, the acquisition of nearly 5,000 leads, and a significant enhancement in our online presence.
Giorgia GoutzasMWNS
A tutoring brand ready to scale — held back by its digital programme.
MWNS came to us ready to grow their student base. The tutoring was first-rate and word of mouth was strong, but the digital programme wasn't keeping pace. Paid media was returning inconsistent ROI, enquiry volume was patchy and organic visibility on the terms parents actually search had stalled.
What MWNS didn't need was another channel-by-channel agency. The brief was for a single, integrated growth strategy — SEO and Google Ads pulling in the same direction — that turned searches from families into booked enrolments, with the reporting to prove it.
One always-on enrolment engine, two channels — and a single metric.
We rebuilt the paid programme from the ground up, then layered an aggressive SEO content and backlink push behind it. The two channels were tuned to support each other: paid captured the parents searching today, SEO compounded the volume tomorrow.
Four workstreams ran together, every one of them anchored to a single metric: qualified enrolment enquiries at a sustainable cost.
Optimised paid media
Rebuilt the Google Ads account from scratch — sharper targeting on tutoring and subject-specific terms, refreshed creative and bidding tuned to drive enrolment enquiries efficiently.
Aggressive SEO growth
A content and backlink roadmap built around the subjects, year levels and locations families search for — capturing high-intent organic demand.
Performance tracking and CRO
Full-funnel analytics and landing-page A/B testing to lift enquiry-form conversion across the journey.
Channel synergy
Paid and organic working as one programme — an always-on enrolment engine, not two disconnected campaigns.
496 enquiries, 3X ROI, and a 59% lift in traffic.
Inside 90 days, MWNS generated 496 new enquiries from the integrated programme — a pipeline of prospective families several times the size of the previous baseline. Paid campaigns delivered a 3X return, with every dollar of media spend now tied to qualified demand.
Website traffic climbed 59% year on year and 104 high-intent keywords landed on page one of Google in the same window — putting MWNS in front of parents at the exact moment they search for a tutor.
The numbers that rebuilt the pipeline.
A growing business, inconsistent paid returns and a brief to build a predictable acquisition engine. Here's what 90 days of integrated SEO and Google Ads delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.