The Google Ads Agency that returns $12 for every $1 spent.

A Google Ads agency manages your Google Search, Shopping, Performance Max, YouTube and Display campaigns end-to-end — campaign architecture, bid strategy, creative, audiences, conversion tracking and reporting. As a senior PPC agency Sydney businesses trust, Whitehat handles the full scope of Google Ads management and ties every campaign to revenue, not impressions or click volume.

Yes. Whitehat Agency is a Google Premier Partner — the top 3% of Australian agencies by performance, spend and certification. Premier status means direct Google support, beta-feature access and verified ROAS benchmarks across our managed book.

Our blended average across managed accounts is 14.5× ROAS — meaning $14.50 of attributed revenue for every $1 of ad spend. Your number depends on margin, average order value, sales cycle and channel mix; we forecast realistic ROAS for your business inside your free audit.

There are two costs to separate: your ad spend (paid straight to Google) and our management fee (paid to us). Management is typically charged as a percentage of ad spend — usually 10–20% — or as a fixed monthly retainer for larger accounts, so the fee scales with the work and the opportunity rather than a flat rate. We work best with brands spending five-figure to mid-six-figure monthly budgets on Google Ads, and we scope the exact fee against your account in your free audit so you see the full investment and the forecast return before committing to anything. No lock-in contracts — we earn the retainer on results.

Most clients see measurable lift within 14–30 days of an account restructure. The first 90 days are where compounding kicks in — better data feeds better bidding, which feeds better creative testing, which feeds higher ROAS. We report on the curve weekly.

Yes — we audit before we touch anything. About 60% of audited accounts get restructured (faster results, better attribution); 40% keep the existing structure and we optimise inside it. Either way you own the account, the data and the relationship with Google.

Our sweet spot is brands spending five-figure to mid-six-figure monthly budgets on Google Ads. Below a workable monthly spend the management fee outweighs the optimisation upside; we'll tell you honestly during the audit if you're better off self-managing for now.

Yes. PMax is the dominant Google Ads campaign type for eCommerce and lead-gen in 2026 — and the easiest to run badly. We segment asset groups by persona, exclude branded traffic where appropriate, feed first-party audience signals, and pull category-level reporting out of Google's black box.

They're the same thing — Google Ads is the platform; PPC (pay-per-click), paid search, SEM and the old AdWords name all describe the work we do. As a Google Premier Partner in the top 3% of Australian agencies, our PPC management services cover Search, Shopping, Performance Max, YouTube and Display, and our managed book returns 14.5× average ROAS.

Yes — from PPC management for small business through to B2B lead-gen and enterprise accounts, we scope the structure to the goal and the budget. We work best with brands spending five-figure to mid-six-figure monthly budgets, and we often run paid search alongside SEO so the two channels compound. Across 13 years we've generated $650M+ for clients, with no lock-in contracts.