The Meta Ads Agency hitting 9× ROAS on cold traffic.

A Meta Ads Agency manages your paid advertising across Facebook, Instagram, Messenger and Audience Network — so it doubles as your Facebook Ads agency and Instagram Ads agency under one roof. A senior Meta Ads Agency like Whitehat runs the full stack: creative strategy and production, audience research, Advantage+ Shopping campaigns, Conversion API server-side tracking, retargeting funnels and revenue-tied attribution — not just “boost post” button-pushing.

Yes. Whitehat is a verified Meta Business Partner with direct access to Meta's account team, beta features and incident escalation. Partner status is awarded based on spend volume, campaign performance and certification — fewer than 5% of Australian agencies hold it.

Our blended average across managed accounts is 9.2× ROAS on cold traffic, 14×+ on retargeting. Your number depends on average order value, margin, sales cycle and creative quality — we forecast realistic ROAS for your business inside your free audit.

Keep two costs separate: your ad spend (paid to Meta) and our management fee (paid to us). Management is typically charged as a percentage of ad spend — usually 10–20% — or as a fixed monthly retainer on larger accounts, so the fee scales with the work rather than a flat rate. Our sweet spot is brands spending five-figure to mid-six-figure monthly budgets on Meta, and the fee also covers the creative engine that makes the channel work: 30–60 ad variants a month, not just account management. We scope the exact figure against your account in your free audit, with the forecast return alongside it, and we don't lock you into a long-term contract.

iOS 14.5's App Tracking Transparency broke pixel-based attribution for ~30–40% of conversions on iPhones. We restore most of that signal via Conversion API server-side tracking, enhanced match (hashed email + phone), offline event uploads and value-based optimisation. Most clients see attribution recover to within 5% of pre-iOS 14 levels.

Meta's algorithm is starved for creative signal. We brief and produce 30–60 ad variants per month — a mix of static, video, UGC and image-text — so the algorithm has enough to learn from. Without volume, your “winners” plateau in 4–6 weeks.

Our sweet spot is brands spending five-figure to mid-six-figure monthly budgets on Meta Ads. Below a workable monthly spend the management fee outweighs the optimisation upside; we'll tell you honestly during the audit if you're better off self-managing for now.

Yes. ASC+ is now the dominant campaign type for eCommerce on Meta. We segment ASC+ by creative cluster, control audience overlap with prospecting campaigns, feed value-based signals via Conversion API, and exclude existing customers properly. The default ASC+ setup most agencies use leaves significant performance on the table.