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Platinum Research Compounds

How we drove a 143% revenue lift and 323 extra orders for Platinum Research Compounds

Health & Wellness · 5-month engagement
SEOGoogle AdsCRO

Partnering with Whitehat Agency was a game-changer for our business. Shuey and Anuja quickly understood our niche market and delivered a tailored strategy that produced real, measurable results. Within just a few months, we saw a 143% increase in revenue, hundreds of additional orders and a major boost in search visibility.

Liam Robinson
Founder, Platinum Research Compounds
Platinum Research Compounds — niche eCommerce SEO and Google Ads case study by Whitehat Agency
01
+143%
Revenue
Inside 90 days
02
323
Additional orders
In 65 days
03
179
Keywords on page one
Inside five months
01 · Challenge

Niche eCommerce, hard to scale on Google.

Platinum Research Compounds wanted to scale a niche eCommerce business — more revenue, more orders and stronger visibility across the SERPs that drive their category. The hard part: doing it without overspending on paid, in a regulatory landscape where ad-platform policies and ranking volatility punish a sloppy approach.

The brief was clear: scalable revenue growth, page-one rankings on competitive category terms, and a steady lift in organic and paid traffic year on year.

Pre-engagement baseline
Niche eCommerce · AU
Revenue growth
Slow
Hard to scale fast
Page-one rankings
Few
Competitive category terms
Paid efficiency
Variable
Risk of overspend
Traffic
Flat YoY
No compounding growth
02 · Approach

A precision-focused digital growth plan for a niche audience.

We built a growth programme tuned to the regulatory and category-specific quirks of the audience — technical SEO and content underpinning organic, rebuilt Google Ads campaigns running smart bidding underneath.

The four workstreams pulled in the same direction: more revenue per session, more orders per dollar of paid and more page-one keywords compounding over time.

The growth playbook
4 workstreams

Full SEO programme

Ran a complete technical audit, executed a keyword-rich content programme and built authoritative backlinks — landing 179 page-one rankings inside five months.

High-converting Google Ads

Rebuilt campaigns from the ground up, introduced smart bidding and crafted ad creative tuned to the niche audience — lifting conversion without inflating spend.

Holistic eCommerce growth

Aligned CRO, content and campaign strategy across the buyer journey to reduce drop-offs and turn more sessions into orders.

Full-funnel digital strategy

Blended SEO, PPC and content into a single, compounding growth engine — built for sustainable revenue, not short-term spikes.

03 · The result

Revenue up 143%. 323 extra orders. 179 page-one rankings.

Inside 90 days, revenue was up 143%. Inside 65 days, the brand had landed 323 additional orders. Across five months, 179 keywords ranked on page one and year-on-year website traffic was up 44%.

A niche eCommerce business had turned into a measurable, repeatable growth engine — built on real category authority, not paid spike-and-fade.

Revenue growth · 4-month ramp
Shopify + GA4
+143%
revenue
90 days
StartM1M2M3M4
Results

The numbers that scaled the brand.

A niche eCommerce business, a competitive SERP and a tightly regulated category. Here's what a precision growth programme delivered.

01
+143%
Revenue
Strategic targeting and optimisation drove a substantial sales lift inside 90 days.
02
323
Additional orders
Inside 65 days — rapid campaign iteration and precise targeting.
03
+44%
Website traffic YoY
Sustained organic and paid traffic growth, compounding month on month.
04
179
Page-one keywords
Inside five months — tangible visibility and category authority.
Scaling a niche eCommerce brand?

Category specifics can throttle growth — or unlock it.

60-minute teardown with a senior strategist. We'll show you where organic authority is leaking, where paid is being wasted and the fastest path to compounding revenue. Yours to keep.

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Client voices

Words from the people paying us.

★★★★★

“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”

Emma
VP of Marketing, Microsoft Australia
★★★★★

“Whitehat treats my business like it’s their own. They really valued our company’s values.”

Whitney London
Founder, Eden Hair Extensions
★★★★★

“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”

Eric Lowenstein
CEO, Tego Insurance
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